Understanding the role of involvement in customer repurchase of the performing arts

Article

Hume, Margee and Sullivan Mort, Gillian. 2008. "Understanding the role of involvement in customer repurchase of the performing arts." Journal of Nonprofit and Public Sector Marketing. 20 (2), pp. 299-328. https://doi.org/10.1080/10495140802225016
Article Title

Understanding the role of involvement in customer repurchase of the performing arts

ERA Journal ID35910
Article CategoryArticle
AuthorsHume, Margee (Author) and Sullivan Mort, Gillian (Author)
Journal TitleJournal of Nonprofit and Public Sector Marketing
Journal Citation20 (2), pp. 299-328
Number of Pages29
Year2008
Place of PublicationBinghamton, NY, USA
ISSN1049-5142
1540-6997
Digital Object Identifier (DOI)https://doi.org/10.1080/10495140802225016
Abstract

This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.

Keywordsinvolvement; repurchase intention; core service; supplementary service; service quality; value; satisfaction; system of relationships
ANZSRC Field of Research 2020369999. Other creative arts and writing not elsewhere classified
359999. Other commerce, management, tourism and services not elsewhere classified
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Byline AffiliationsGriffith University
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