The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts

Article

Hume, Margee and Sullivan Mort, Gillian. 2010. "The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts." Journal of Services Marketing. 24 (2), pp. 170-182. https://doi.org/10.1108/08876041011031136
Article Title

The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts

ERA Journal ID19839
Article CategoryArticle
AuthorsHume, Margee (Author) and Sullivan Mort, Gillian (Author)
Journal TitleJournal of Services Marketing
Journal Citation24 (2), pp. 170-182
Number of Pages13
Year2010
Place of PublicationBingley W Yorks, United Kingdom
ISSN0887-6045
Digital Object Identifier (DOI)https://doi.org/10.1108/08876041011031136
Web Address (URL)http://www.emeraldinsight.com/journals.htm?articleid=1858202&show=abstract
Abstract

Organizations must base success on consumer retention predicated on the consumer’s desire to repurchase. Some organizations, such as those providing emotionally charged and complex services in the performing arts, find this difficult. Knowledge of the role of emotions in customer judgments is negligible. The relationship of core service quality and peripheral quality on repurchase intent is also understudied. This research models and tests the interrelationship of these constructs in predicting repurchase intention in a performing arts context.
Design/Methodology/Approach: A survey instrument tailored to the performing arts was administered to a sample of 250 past and present performing arts audience members, with responses examined using structural equation modeling.
Findings: Results indicate repurchase intention is largely based on satisfaction mediated by perceived value. Core service quality, appraisal emotion and peripheral service quality influence perceived value for time and money, with core service quality and peripheral service quality in turn influencing appraisal emotion. Appraisal Emotion directly effects customer satisfaction but has no direct relationship to repurchase intention. Peripheral service quality, however, directly effects repurchase intention.
Practical Implications: Evidence suggests expansion of the strategic focus to include peripheral services in order to maximize repurchase. Core service quality, (the act) affects repurchase intent through an indirect path mediated by appraisal emotion, which does not directly influence repurchase intent. Appraisal emotions are influential in determining perceived value.
Originality / Value: This is the first known paper combining this system of relationships including the influence and role of appraisal emotion in the performing arts context.

Keywordsrepurchase intention; emotion; core service quality; supplementary service quality; perceived value and satisfaction
ANZSRC Field of Research 2020520402. Decision making
350605. Marketing management (incl. strategy and customer relations)
350608. Marketing theory
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Byline AffiliationsGriffith University
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