The strategic role of knowledge management in non-profit organisations

Article

Hume, Margee and Hume, Craig. 2008. "The strategic role of knowledge management in non-profit organisations ." International Journal of Nonprofit and Voluntary Sector Marketing. 13 (2), pp. 129-140. https://doi.org/10.1002/nvsm.316
Article Title

The strategic role of knowledge management in non-profit organisations

ERA Journal ID19797
Article CategoryArticle
AuthorsHume, Margee (Author) and Hume, Craig (Author)
Journal TitleInternational Journal of Nonprofit and Voluntary Sector Marketing
Journal Citation13 (2), pp. 129-140
Number of Pages12
Year2008
Place of PublicationLondon, United Kingdom
ISSN1465-4520
1479-103X
Digital Object Identifier (DOI)https://doi.org/10.1002/nvsm.316
Abstract

Australian nonprofit organisations (NFPs) operate in an increasingly competitive marketplace for funding staff and volunteers and donations. In this context, many NFPs are being driven to adopt more commercial practices in order to improve their strategic performance, particularly competitive positioning for donor appeal, staff retention and service strategy and delivery. Knowledge management (KM) is one commercial practice being explored and implemented by the NFP sector to support strategic performance and operations. Although the concept of knowledge management is basically understood, the implications and strategies to pursue this practice in a NFP context are under explored. This paper presents a KM implementation planning framework for discussion and further research in the NFP sector. Specifically, this paper proposes that NFP's unique missions, many and varied organisational structures and operational maturity requires a customised approach to knowledge management. Implications for competitive strategy and performance are discussed.

Keywordsknowledge management
ANZSRC Field of Research 2020359999. Other commerce, management, tourism and services not elsewhere classified
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Byline AffiliationsGriffith University
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