Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts

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Hume, Margee. 2009. Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts . Koln, Germany. Lambert Academic Publishing.
Title

Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts

Authors
AuthorHume, Margee
Year2009
PublisherLambert Academic Publishing
Web Address (URL)http://dnb.d-nb.de
Abstract

The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.

Keywordsrepurchase intent; performing arts; service quality; value; core and supplementary services
ANZSRC Field of Research 2020350499. Commercial services not elsewhere classified
369999. Other creative arts and writing not elsewhere classified
350608. Marketing theory
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Byline AffiliationsSchool of Management and Marketing
Place of PublicationKoln, Germany
Number of Pages220
Institution of OriginUniversity of Southern Queensland
ISBN9783838327587
3838327586
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https://research.usq.edu.au/item/q01zy/repurchase-intent-in-the-experiential-context-using-an-operations-and-marketing-perspective-to-invesitgate-the-cultural-performing-arts

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