Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge

Paper

Hume, Craig and Hume, Margee. 2007. "Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007
Paper/Presentation Title

Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge

Presentation TypePaper
AuthorsHume, Craig (Author) and Hume, Margee (Author)
Journal or Proceedings TitleAcademy of Marketing Conference 2007
Year2007
Conference/EventMarketing Theory into Practice: Academy of Marketing Conference 2007
Event Details
Marketing Theory into Practice: Academy of Marketing Conference 2007
Event Date
2007
Event Location
Kingston, United Kingdom
Event Venue
University of Kingston
ANZSRC Field of Research 2020350608. Marketing theory
Byline AffiliationsGriffith University
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