Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge
Paper
Hume, Craig and Hume, Margee. 2007. "Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007
Paper/Presentation Title | Knowledge Management for NFPS: linking the customer and the employee through the management of knowledge |
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Presentation Type | Paper |
Authors | Hume, Craig (Author) and Hume, Margee (Author) |
Journal or Proceedings Title | Academy of Marketing Conference 2007 |
Year | 2007 |
Conference/Event | Marketing Theory into Practice: Academy of Marketing Conference 2007 |
Event Details | Marketing Theory into Practice: Academy of Marketing Conference 2007 Event Date 2007 Event Location Kingston, United Kingdom Event Venue University of Kingston |
ANZSRC Field of Research 2020 | 350608. Marketing theory |
Byline Affiliations | Griffith University |
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