Satisfaction of Australian grey tourists to the Great Barrier Reef islands of Queensland

Paper

Cassidy, Frances. 2005. "Satisfaction of Australian grey tourists to the Great Barrier Reef islands of Queensland." Boyle, Alicia and Tremblay, Pascal (ed.) 2005 Council for Australian Tourism and Hospitality Education: Sharing Tourism Knowledge. Alice Springs, Australia 01 - 05 Feb 2005 Darwin, Australia.
Paper/Presentation Title

Satisfaction of Australian grey tourists to the Great Barrier Reef islands of Queensland

Presentation TypePaper
Authors
AuthorCassidy, Frances
EditorsBoyle, Alicia and Tremblay, Pascal
Journal or Proceedings Title2005 Council for Australian Tourism and Hospitality Education: Sharing Tourism Knowledge
Year2005
Place of PublicationDarwin, Australia
ISBN1876248971
Web Address (URL) of Paperhttp://www.cdu.edu.au/cauthe2005/program.htm
Conference/Event2005 Council for Australian Tourism and Hospitality Education: Sharing Tourism Knowledge
Event Details
2005 Council for Australian Tourism and Hospitality Education: Sharing Tourism Knowledge
Event Date
01 to end of 05 Feb 2005
Event Location
Alice Springs, Australia
Abstract

[Abstract]: This paper is designed to ascertain if the resorts on the Great Barrier Reef are grey tourist (senior) friendly and living up to the expectations and meeting or surpassing the satisfaction levels of their visitors. Existing research has been undertaken on the satisfaction level of tourists to various destinations, however no research has been undertaken on the satisfaction of seniors visiting the Great Barrier Reef. Therefore this research specifically focuses on the satisfaction of seniors visiting the Great Barrier Reef. This is important because there are other South Pacific destinations which offer marine wonders seeking to attract the grey market. General managers of the resorts on the Great Barrier Reef in Queensland, Australia will be contacted and permission will be sought to include a questionnaire in the compendium in each room of the resort. It is envisaged that a senior member staying in the resorts will complete the questionnaire and then leave it at the reception on their departure. After analysis of the data the results will be forward to the General Manager of each resort. The findings will assist the resorts in developing and delivering a product which will meet or exceed the expectations of their senior visitors.

KeywordsGreat Barrier Reef, seniors, grey tourism, tourism
ANZSRC Field of Research 2020350805. Tourism resource appraisal
350806. Tourist behaviour and visitor experience
Public Notes

Conference publication consists of only the abstracts of papers presented at the conference. Full paper posted here.

Byline AffiliationsSchool of Management and Marketing
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