Promoting to the drive tourists: an exploratory Queensland study

Paper

Prideaux, Bruce, McClymont, Hoda and Cassidy, Frances. 2005. "Promoting to the drive tourists: an exploratory Queensland study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Paper/Presentation Title

Promoting to the drive tourists: an exploratory Queensland study

Presentation TypePaper
AuthorsPrideaux, Bruce (Author), McClymont, Hoda (Author) and Cassidy, Frances (Author)
EditorsPurchase, Sharon
Journal or Proceedings TitleProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Number of Pages7
Year2005
Place of PublicationFremantle, Western Australia
ISBN064645546X
Conference/EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Event Details
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Parent
ANZMAC Conference
Event Date
05 to end of 07 Dec 2005
Event Location
Fremantle, Australia
Abstract

This research was designed to increase understanding of demographic, planning and preferred attractions and activities characteristics of drive tourists in rural areas in Queensland. An important outcome is an enhanced understanding of drive tourists which will allow rural communities to develop more effective promotional strategies. Major findings include the relatively homogeneous nature of drive tourists, the level of planning they undertook prior to their journey, information sources consulted and the activity clusters that drive tourists were most interested in participating in.

Keywordsdrive tourism; information sources; activities
ANZSRC Field of Research 2020440608. Recreation, leisure and tourism geography
350802. Tourism forecasting
350804. Tourism marketing
Public Notes

Copyright retained by author.

Byline AffiliationsJames Cook University
Department of Marketing and Tourism
School of Management and Marketing
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