Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
Article
Article Title | Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study |
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ERA Journal ID | 30083 |
Article Category | Article |
Authors | |
Author | McClymont, Hoda |
Journal Title | Asian Journal of Marketing (National University of Singapore) |
Journal Citation | 11 (1), pp. 81-91 |
Number of Pages | 11 |
Year | 2005 |
Place of Publication | Singapore |
ISSN | 0218-6101 |
Abstract | This paper investigates the impact of health attitudes (as measured by consumers' perceived control over their health outcomes) on information search and alternative evaluation of rural Australian consumers when selecting a hospital. A self-administered moil questionnaire was sent to 1790 households within three rural communities, with 309 (17.3 per cent) useable questionnaires being returned for analysis. Results showed that while consumers' perceived control over their health outcome influences information search and evaluative behaviours, this factor may not be strong enough to warrant segmenting markets for marketing strategy development. |
Keywords | information search; alternative evaluation; hospital choice; health attitudes; locus of health control; rural Australia; health consumer |
ANZSRC Field of Research 2020 | 429999. Other health sciences not elsewhere classified |
420399. Health services and systems not elsewhere classified | |
420308. Health informatics and information systems | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Department of Marketing and Tourism |
https://research.usq.edu.au/item/9y090/hospital-search-and-evaluation-behaviours-of-rural-australian-health-consumers-an-exploratory-study
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