Understanding changes in the caravanning sector: a case study

Edited book (chapter)


McClymont, Hoda, Carson, Michelle and Prideaux, Bruce. 2011. "Understanding changes in the caravanning sector: a case study." Prideaux, Bruce and Carson, Dean (ed.) Drive tourism: trends and emerging markets. Abingdon, Oxon. United Kingdom. Routledge. pp. 210-223
Chapter Title

Understanding changes in the caravanning sector: a case study

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID3137
Book TitleDrive tourism: trends and emerging markets
AuthorsMcClymont, Hoda (Author), Carson, Michelle (Author) and Prideaux, Bruce (Author)
EditorsPrideaux, Bruce and Carson, Dean
Page Range210-223
SeriesAdvances in Tourism
Chapter Number16
Number of Pages14
Year2011
PublisherRoutledge
Place of PublicationAbingdon, Oxon. United Kingdom
ISBN9780415491495
9780203880395
Web Address (URL)https://www.taylorfrancis.com/books/e/9781134007882
Abstract

Caravanning is a specialised form of drive tourism, the essence of which is captured in the banner on the front cover of a popular caravan magazine(Caravan and Motorhome 2004: 1), which proclaimed, 'Seek freedom! Life on the open road, your home at your back - what could be better?'. In
Australia, this popular form of holidaying can be traced back to the 1920s(Prideaux and McClymont 2006). In the decades since the first caravan took to the roads, a large infrastructure has emerged to service the caravan industry, including caravan parks, caravan manufacturers, attractions, and the retail and repair sectors. The latest statistics indicate that caravan park accommodation accounted for 14.8 per cent of total domestic visitor
accommodation nights in 2005 (ABS 2006). Given the size of the industry and its visibility both in Australia and in other nations (van Heerden, this volume, Chapter 6), it is surprising that so little research has been undertaken
into understanding this area of tourism activity, a point highlighted by Prideaux and McClymont (2006). The research in this chapter is aimed at adding to our understanding of the caravanning sector as a subset of drive tourism, with a specific focus on caravan parks as well as caravanners in
Queensland, Australia.

Keywordstourist accomodation; grey nomads; Australia; caravan parks; statistics
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
440608. Recreation, leisure and tourism geography
350804. Tourism marketing
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsJames Cook University
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q1zv9/understanding-changes-in-the-caravanning-sector-a-case-study

  • 1900
    total views
  • 182
    total downloads
  • 3
    views this month
  • 0
    downloads this month

Export as

Related outputs

Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Yong, Jianming, Soar, Jeffrey and McClymont, Hoda. 2015. "Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study." Arabnia, Hamid R., Gravvanis, George A., Solo, Ashu M. G. and Tinetti, Fernando G. (ed.) 2015 International Conference on Grid & Cloud Computing and Applications (GCA'15). Las Vegas, United States 27 - 30 Jul 2015 United States.
How well are Australian business graduates prepared for the workplace?
McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.
Factors influencing back pain treatment behaviour change
McClymont, Hoda, Gow, Jeff, Hume, Margee and Perry, Chad. 2015. "Factors influencing back pain treatment behaviour change." Journal of Service Theory and Practice. 25 (5), pp. 592-620. https://doi.org/10.1108/JSTP-04-2014-0065
Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study
Ali, Omar, Soar, Jeffrey, Yong, Jianming, McClymont, Hoda and Angus, Daniel. 2015. "Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study." Fortino, Giancarlo, Shen, Weiming, Barthès, Jean-Paul A., Luo, Junzhou, Li, Wenfeng, Ochoa, Sergio F., Abel, Marie-Hélène, Guerrieri, Antonio and Ramos, Milton Pires (ed.) 19th IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2015). Calabria, Italy 06 - 08 May 2015 United States. https://doi.org/10.1109/CSCWD.2015.7231017
Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Soar, Jeffrey, McClymont, Hoda, Yong, Jianming and Biswas, Jit. 2015. "Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study." 19th Pacific Asia Conference on Information Systems (PACIS 2015). Singapore 05 - 09 Jul 2015
Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments
Ali, Omar, Soar, Jeffrey, Yong, Jianming and McClymont, Hoda. 2015. "Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments." Journal of Art Media and Technology. 1 (1), pp. 1-13.
The role of information search in seeking alternative treatment for back pain: a qualitative analysis
McClymont, Hoda, Gow, Jeff and Perry, Chad. 2014. "The role of information search in seeking alternative treatment for back pain: a qualitative analysis." Chiropractic and Manual Therapies. 22 (16). https://doi.org/10.1186/2045-709X-22-16
Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214
The changing profile of caravanners in Australia
Prideaux, Bruce and McClymont, Hoda. 2006. "The changing profile of caravanners in Australia." International Journal of Tourism Research. 8 (1), pp. 45-58. https://doi.org/10.1002/jtr.546
Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Promoting to the drive tourists: an exploratory Queensland study
Prideaux, Bruce, McClymont, Hoda and Cassidy, Frances. 2005. "Promoting to the drive tourists: an exploratory Queensland study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Profiling the caravanning market: an exploratory Australian study
McClymont, Hoda, Prideaux, Bruce and McMahon, David. 2004. "Profiling the caravanning market: an exploratory Australian study." Chon, K. S. and Tan, Amy (ed.) 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability. Phuket, Thailand 27 - 29 May 2004 Hong Kong.
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
McClymont, Hoda. 2005. "Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study ." Asian Journal of Marketing (National University of Singapore). 11 (1), pp. 81-91.
Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example.
Cassidy, Frances, Brown, Les and Prideaux, Bruce. 2006. "Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.