Strategy implementation and organizational performance: a study of private hospitals

Paper

Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Paper/Presentation Title

Strategy implementation and organizational performance: a study of private hospitals

Presentation TypePaper
AuthorsOgunmokun, Gabriel (Author), Hopper, Tiana (Author) and McClymont, Hoda (Author)
EditorsShehadie, Elias
Journal or Proceedings TitleProceedings of the Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005)
Number of Pages9
Year2005
Place of PublicationAustralia
ISBN0646450328
Conference/EventAustralasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005)
Event Details
Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005)
Event Date
05 to end of 07 Aug 2005
Event Location
Cairns, Australia
Abstract

Although there is continuing interest in the concept of strategic planning, very little research has been done to examine whether the extent to which marketing strategies are implemented in private hospitals could explain variations in their organizational performance. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which marketing strategies are implemented in private hospitals that have high level of organizational performance versus private hospitals that have low level of organizational performance.

Keywordsmarketing strategies; private hospitals; organizational performance
ANZSRC Field of Research 2020350606. Marketing research methodology
429999. Other health sciences not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Management and Marketing
University of Southern Queensland
Department of Marketing and Tourism
Permalink -

https://research.usq.edu.au/item/9x7w0/strategy-implementation-and-organizational-performance-a-study-of-private-hospitals

Log in to edit

Download files

Published Version
Ogunmokun_Hopper_McClymont_ABBSA2005_PV.pdf
File access level: Anyone

  • 2881
    total views
  • 2265
    total downloads
  • 6
    views this month
  • 1
    downloads this month

Export as

Related outputs

Evaluating the importance of rural medical internships to longer-term workforce distribution outcomes
McGrail, M., Gurney, T., Fox, Jordan and Martin, Priya. 2023. "Evaluating the importance of rural medical internships to longer-term workforce distribution outcomes." 9th Rural and Remote Health Scientific Symposium. Canberra, Australia 20 - 21 Jun 2023
Rural medical workforce pathways: exploring the importance of postgraduation rural training time
McGrail, Matthew R., Gurney, Tiana, Fox, Jordan, Martin, Priya, Eley, Diann, Nasir, Bushra and Kondalsamy-Chennakesavan, Srinivas. 2023. "Rural medical workforce pathways: exploring the importance of postgraduation rural training time." Human Resources for Health. 21 (1), p. 31. https://doi.org/10.1186/s12960-023-00819-3
Understanding the non-professional needs of early career doctors: An interview-based study
Gurney, Tiana, O'Sullivan, Belinda, McGrail, Matthew and Martin, Priya. 2023. "Understanding the non-professional needs of early career doctors: An interview-based study." International Journal of Health Planning and Management. 38 (2), pp. 330-346. https://doi.org/10.1002/hpm.3587
Impact of the COVID-19 pandemic on student supervision and education in health care settings: A state-wide survey of health care workers
Martin, Priya, Hulme, Adam, Fallon, Tony, Kumar, Saravana, McGrail, Matthew, Argus, Geoff, Gurney, Tiana and Kondalsamy-Chennakesavan, Srinivas. 2023. "Impact of the COVID-19 pandemic on student supervision and education in health care settings: A state-wide survey of health care workers." Australian Journal of Rural Health. 31 (3), pp. 484-492. https://doi.org/10.1111/ajr.12969
Nature and extent of disruptions to staff clinical supervision practices in health care settings due to COVID-19: A survey study
Martin, Priya, Argus, Geoff, Fox, Jordan, Gurney, Tiana, McGrail, Matthew, Kumar, Saravana and Kondalsamy-Chennakesavan, Srinivas. 2023. "Nature and extent of disruptions to staff clinical supervision practices in health care settings due to COVID-19: A survey study." Australian Journal of Rural Health. 31 (5), pp. 1008-1016. https://doi.org/10.1111/ajr.13036
Gynecological cancer prognosis using machine learning techniques: A systematic review of the last three decades (1990–2022)
Sheehy, Joshua, Rutledge, Hamish, Acharya, U. Rajendra, Loh, Hui Wen, Gururajan, Raj, Tao, Xiaohui, Zhou, Xujuan, Li, Yuefeng, Gurney, Tiana and Kondalsamy-Chennakesavan, S.. 2023. "Gynecological cancer prognosis using machine learning techniques: A systematic review of the last three decades (1990–2022)." Artificial Intelligence in Medicine. 139. https://doi.org/10.1016/j.artmed.2023.102536
Rebooting effective clinical supervision practices to support healthcare workers through and following the COVID-19 pandemic
Martin, Priya, Kumar, Saravana, Tian, Esther, Argus, Geoff, Kondalsamy-Chennakesavan, Srinivas, Lizarondo, Lucylynn, Gurney, Tiana and Snowdon, David. 2022. "Rebooting effective clinical supervision practices to support healthcare workers through and following the COVID-19 pandemic." International Journal for Quality in Health Care. 34 (2). https://doi.org/10.1093/intqhc/mzac030
Barriers to getting into postgraduate specialty training for junior Australian doctors: An interview-based study
O’Sullivan, Belinda, McGrail, Matthew, Gurney, Tiana and Martin, Priya. 2021. "Barriers to getting into postgraduate specialty training for junior Australian doctors: An interview-based study." PLoS One. 16 (10). https://doi.org/10.1371/journal.pone.0258584
A Realist Evaluation of Theory about Triggers for Doctors Choosing a Generalist or Specialist Medical Career
O’Sullivan, Belinda, McGrail, Matthew, Gurney, Tiana and Martin, Priya. 2020. "A Realist Evaluation of Theory about Triggers for Doctors Choosing a Generalist or Specialist Medical Career." International Journal of Environmental Research and Public Health. 17 (22). https://doi.org/10.3390/ijerph17228566
Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Yong, Jianming, Soar, Jeffrey and McClymont, Hoda. 2015. "Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study." Arabnia, Hamid R., Gravvanis, George A., Solo, Ashu M. G. and Tinetti, Fernando G. (ed.) 2015 International Conference on Grid & Cloud Computing and Applications (GCA'15). Las Vegas, United States 27 - 30 Jul 2015 United States.
How well are Australian business graduates prepared for the workplace?
McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.
Factors influencing back pain treatment behaviour change
McClymont, Hoda, Gow, Jeff, Hume, Margee and Perry, Chad. 2015. "Factors influencing back pain treatment behaviour change." Journal of Service Theory and Practice. 25 (5), pp. 592-620. https://doi.org/10.1108/JSTP-04-2014-0065
Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study
Ali, Omar, Soar, Jeffrey, Yong, Jianming, McClymont, Hoda and Angus, Daniel. 2015. "Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study." Fortino, Giancarlo, Shen, Weiming, Barthès, Jean-Paul A., Luo, Junzhou, Li, Wenfeng, Ochoa, Sergio F., Abel, Marie-Hélène, Guerrieri, Antonio and Ramos, Milton Pires (ed.) 19th IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2015). Calabria, Italy 06 - 08 May 2015 United States. https://doi.org/10.1109/CSCWD.2015.7231017
Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Soar, Jeffrey, McClymont, Hoda, Yong, Jianming and Biswas, Jit. 2015. "Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study." 19th Pacific Asia Conference on Information Systems (PACIS 2015). Singapore 05 - 09 Jul 2015
Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments
Ali, Omar, Soar, Jeffrey, Yong, Jianming and McClymont, Hoda. 2015. "Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments." Journal of Art Media and Technology. 1 (1), pp. 1-13.
The role of information search in seeking alternative treatment for back pain: a qualitative analysis
McClymont, Hoda, Gow, Jeff and Perry, Chad. 2014. "The role of information search in seeking alternative treatment for back pain: a qualitative analysis." Chiropractic and Manual Therapies. 22 (16). https://doi.org/10.1186/2045-709X-22-16
Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers
McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.
Understanding changes in the caravanning sector: a case study
McClymont, Hoda, Carson, Michelle and Prideaux, Bruce. 2011. "Understanding changes in the caravanning sector: a case study." Prideaux, Bruce and Carson, Dean (ed.) Drive tourism: trends and emerging markets. Abingdon, Oxon. United Kingdom. Routledge. pp. 210-223
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214
The changing profile of caravanners in Australia
Prideaux, Bruce and McClymont, Hoda. 2006. "The changing profile of caravanners in Australia." International Journal of Tourism Research. 8 (1), pp. 45-58. https://doi.org/10.1002/jtr.546
An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?
Li, Ling-yee and Ogunmokun, Gabriel O.. 2008. "An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?" Industrial Marketing Management. 37 (6), pp. 738-751. https://doi.org/10.1016/j.indmarman.2007.05.007
Marketing strategy and organisational strategy: a study of regional private hospitals
Gurney, Tiana. 2009. Marketing strategy and organisational strategy: a study of regional private hospitals. PhD Thesis Doctor of Philosophy. University of Southern Queensland.
Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)
Gurney, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)." ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007
Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals
Hopper, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007
An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry
Hardy, Tiffany, Ogunmokun, Gabriel and Winter, Caroline. 2005. "An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study
Ogunmokun, Gabriel, Woodside, Frances M. and Brown, Les. 2005. "Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
The trial of PDAs in Queensland public hospitals and its effect on patient safety
Bruggemann, Glenn, Gurney, Tiana, Hafeez-Baig, Abdul, March, Judy and Weale, Greg. 2009. "The trial of PDAs in Queensland public hospitals and its effect on patient safety." 2nd Passionate about Practice Conference. Brisbane, Australia 29 - 30 Jul 2009
The practical issues in using existing digital stethoscopes for telehealth
Gurney, Tiana, Stenhouse, Shayne, Gururajan, Raj and Hafeez-Baig, Abdul. 2009. "The practical issues in using existing digital stethoscopes for telehealth." Annual International Conference on Successes and Failures in Telehealth 2009 (SFT-09). Brisbane, Australia 10 - 11 Dec 2009 Brisbane, Australia.
Confirmatory factor analysis to establish determinants of wireless technology in the Indian healthcare
Gururajan, Raj, Gurney, Tiana and Hafeez-Baig, Abdul. 2009. "Confirmatory factor analysis to establish determinants of wireless technology in the Indian healthcare." International Journal of Healthcare Delivery Reform Initiatives. 1 (3), pp. 19-37.
Promoting to the drive tourists: an exploratory Queensland study
Prideaux, Bruce, McClymont, Hoda and Cassidy, Frances. 2005. "Promoting to the drive tourists: an exploratory Queensland study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Exploratory study to investigate the applicability of existing digital stethoscopes in a telehealth setting
Gurney, T., Hafeez-Baig, A. and Gururajan, R.. 2009. "Exploratory study to investigate the applicability of existing digital stethoscopes in a telehealth setting." Neelakanta, P. S. (ed.) OCOBIAHC 2009: International Conference on Biomedical Instrumentation and Healthcare Engineering. Chennai, India 06 - 08 Aug 2009 Piscataway, NJ, USA.
Trialling wireless handheld devices in a clinical setting: a Queensland case study
Gurney, Tiana, Hafeez-Baig, Abdul and Gururajan, Raj. 2009. "Trialling wireless handheld devices in a clinical setting: a Queensland case study." Dhillon, Gurpreet (ed.) CISTM 2009: 7th Annual Conference on Information Science, Technology and Management. Gurgaon, India 13 - 15 Jul 2009 Finland.
An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals
Hopper, Tiana, Erwee, Ronel and Hastings, Kathy. 2007. "An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism
Ling-yee, Li and Ogunmokun, Gabriel O.. 2003. "Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism." Journal of Global Marketing. 16 (3), pp. 5-29. https://doi.org/10.1300/J042v16n03_02
Profiling the caravanning market: an exploratory Australian study
McClymont, Hoda, Prideaux, Bruce and McMahon, David. 2004. "Profiling the caravanning market: an exploratory Australian study." Chon, K. S. and Tan, Amy (ed.) 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability. Phuket, Thailand 27 - 29 May 2004 Hong Kong.
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
McClymont, Hoda. 2005. "Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study ." Asian Journal of Marketing (National University of Singapore). 11 (1), pp. 81-91.
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.
A study of strategic behaviour influencing export performance in international marketing
Ogunmokun, Gabriel and Li, Ling-yee. 2005. "A study of strategic behaviour influencing export performance in international marketing." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Public relations practices and organizational performance
Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.