Strategy implementation and organizational performance: a study of private hospitals
Paper
Paper/Presentation Title | Strategy implementation and organizational performance: a study of private hospitals |
---|---|
Presentation Type | Paper |
Authors | Ogunmokun, Gabriel (Author), Hopper, Tiana (Author) and McClymont, Hoda (Author) |
Editors | Shehadie, Elias |
Journal or Proceedings Title | Proceedings of the Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005) |
Number of Pages | 9 |
Year | 2005 |
Place of Publication | Australia |
ISBN | 0646450328 |
Conference/Event | Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005) |
Event Details | Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005) Event Date 05 to end of 07 Aug 2005 Event Location Cairns, Australia |
Abstract | Although there is continuing interest in the concept of strategic planning, very little research has been done to examine whether the extent to which marketing strategies are implemented in private hospitals could explain variations in their organizational performance. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which marketing strategies are implemented in private hospitals that have high level of organizational performance versus private hospitals that have low level of organizational performance. |
Keywords | marketing strategies; private hospitals; organizational performance |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
429999. Other health sciences not elsewhere classified | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
University of Southern Queensland | |
Department of Marketing and Tourism |
https://research.usq.edu.au/item/9x7w0/strategy-implementation-and-organizational-performance-a-study-of-private-hospitals
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