Strategy implementation and organizational performance: a study of private hospitals

Paper

Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Paper/Presentation Title

Strategy implementation and organizational performance: a study of private hospitals

Presentation TypePaper
AuthorsOgunmokun, Gabriel (Author), Hopper, Tiana (Author) and McClymont, Hoda (Author)
EditorsShehadie, Elias
Journal or Proceedings TitleProceedings of the Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005)
Number of Pages9
Year2005
Place of PublicationAustralia
ISBN0646450328
Conference/EventAustralasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005)
Event Details
Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005)
Event Date
05 to end of 07 Aug 2005
Event Location
Cairns, Australia
Abstract

Although there is continuing interest in the concept of strategic planning, very little research has been done to examine whether the extent to which marketing strategies are implemented in private hospitals could explain variations in their organizational performance. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which marketing strategies are implemented in private hospitals that have high level of organizational performance versus private hospitals that have low level of organizational performance.

Keywordsmarketing strategies; private hospitals; organizational performance
ANZSRC Field of Research 2020350606. Marketing research methodology
429999. Other health sciences not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Management and Marketing
University of Southern Queensland
Department of Marketing and Tourism
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