A study of strategic behaviour influencing export performance in international marketing

Paper

Ogunmokun, Gabriel and Li, Ling-yee. 2005. "A study of strategic behaviour influencing export performance in international marketing." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Paper/Presentation Title

A study of strategic behaviour influencing export performance in international marketing

Presentation TypePaper
AuthorsOgunmokun, Gabriel (Author) and Li, Ling-yee (Author)
EditorsFang, Wenchang
Journal or Proceedings TitleProceedings of the 2005 International Conference on Business and Information (BAI 2005)
Number of Pages12
Year2005
Place of PublicationHong Kong
Conference/Event2005 International Conference on Business and Information (BAI 2005)
Event Details
2005 International Conference on Business and Information (BAI 2005)
Event Date
14 to end of 15 Jul 2005
Event Location
Hong Kong, China
Abstract

A major concern in the literature is that researchers have made contradictory recommendations concerning the effect of strategy on export success. This paper will present the findings of study designed to identify the key strategies and strategic behavior that differentiate successful export ventures from unsuccessful export ventures with particular reference to exporting companies in the People's Republic of China.

Keywordsstrategic behaviour, export perfomance, international markeing, People's Republic of China
ANZSRC Field of Research 2020350706. International business
Public Notes

No evidence of copyright restrictions preventing deposit.

Byline AffiliationsSchool of Management and Marketing
Lingnan University of Hong Kong, China
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