A study of strategic behaviour influencing export performance in international marketing

Paper


Ogunmokun, Gabriel and Li, Ling-yee. 2005. "A study of strategic behaviour influencing export performance in international marketing." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
Paper/Presentation Title

A study of strategic behaviour influencing export performance in international marketing

Presentation TypePaper
AuthorsOgunmokun, Gabriel (Author) and Li, Ling-yee (Author)
EditorsFang, Wenchang
Journal or Proceedings TitleProceedings of the 2005 International Conference on Business and Information (BAI 2005)
Number of Pages12
Year2005
Place of PublicationHong Kong
Conference/Event2005 International Conference on Business and Information (BAI 2005)
Event Details
2005 International Conference on Business and Information (BAI 2005)
Event Date
14 to end of 15 Jul 2005
Event Location
Hong Kong, China
Abstract

A major concern in the literature is that researchers have made contradictory recommendations concerning the effect of strategy on export success. This paper will present the findings of study designed to identify the key strategies and strategic behavior that differentiate successful export ventures from unsuccessful export ventures with particular reference to exporting companies in the People's Republic of China.

Keywordsstrategic behaviour, export perfomance, international markeing, People's Republic of China
ANZSRC Field of Research 2020350706. International business
Public Notes

No evidence of copyright restrictions preventing deposit.

Byline AffiliationsSchool of Management and Marketing
Lingnan University of Hong Kong, China
Permalink -

https://research.usq.edu.au/item/9x810/a-study-of-strategic-behaviour-influencing-export-performance-in-international-marketing

Download files

  • 1990
    total views
  • 1029
    total downloads
  • 2
    views this month
  • 0
    downloads this month

Export as

Related outputs

An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?
Li, Ling-yee and Ogunmokun, Gabriel O.. 2008. "An empirical study of manufacturing flexibility of exporting firms in China: how do strategic and organizational contexts matter?" Industrial Marketing Management. 37 (6), pp. 738-751. https://doi.org/10.1016/j.indmarman.2007.05.007
An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry
Hardy, Tiffany, Ogunmokun, Gabriel and Winter, Caroline. 2005. "An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study
Ogunmokun, Gabriel, Woodside, Frances M. and Brown, Les. 2005. "Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism
Ling-yee, Li and Ogunmokun, Gabriel O.. 2003. "Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism." Journal of Global Marketing. 16 (3), pp. 5-29. https://doi.org/10.1300/J042v16n03_02
Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance
Ogunmokun, Gabriel, McPhail, Janelle and Chin, Iris. 2003. "Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.
Public relations practices and organizational performance
Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.