An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
Article
Article Title | An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia |
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ERA Journal ID | 31124 |
Article Category | Article |
Authors | McClymont, Hoda (Author), Ogunmokun, Gabriel (Author) and Ali Akbari, Judith (Author) |
Journal Title | Problems and Perspectives in Management |
Number of Pages | 7 |
Year | 2004 |
Place of Publication | Sumy, Ukraine |
ISSN | 1727-7051 |
1810-5467 | |
Web Address (URL) | http://businessperspectives.org/journals_free/ppm/2004/PPM_EN_2004_04_McClymont.pdf |
Abstract | According to the literature the application of the marketing concept philosophy is fundamental to the success of any program run in organizations. However, despite its importance, limited research has been focused on investigating the adoption of the marketing concept philosophy in the health industry. This paper presents the results of a study that was designed to examine whether the marketing concept philosophy is being utilized in health services programs particularly in a preventative home visiting program operating in a rural community in Australia. The home visiting program investigated in this research was a two-year publicly funded program that |
Keywords | marketing; health; parents; preventative home visiting programs |
ANZSRC Field of Research 2020 | 420605. Preventative health care |
350602. Consumer-oriented product or service development | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Byline Affiliations | Department of Marketing and Tourism |
Independent Consultant, Australia | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q067v/an-exploratory-examination-of-the-marketing-philosophy-utilization-in-the-health-industry-a-case-of-preventative-family-home-visiting-health-program-in-australia
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