Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers

Paper

McClymont, Hoda. 2013. "Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers." ANZMAC 2013: Engaging With Our Future. Auckland, New Zealand 01 - 04 Dec 2013 Auckland, New Zealand.
Paper/Presentation Title

Attributes used by regional Australian back pain sufferers to evaluate treatment types and service providers

Presentation TypePaper
Authors
AuthorMcClymont, Hoda
Journal or Proceedings TitleProceedings of the 2013 Australian and New Zealand Marketing Academy Conference (ANZMAC 2013)
ERA Conference ID76596
Number of Pages9
Year2013
Place of PublicationAuckland, New Zealand
Web Address (URL) of Paperhttp://www.anzmac2013.org/
Conference/EventANZMAC 2013: Engaging With Our Future
ANZMAC Conference
Event Details
ANZMAC Conference
Australian and New Zealand Marketing Academy Conference
Rank
C
Event Details
ANZMAC 2013: Engaging With Our Future
Parent
ANZMAC Conference
Event Date
01 to end of 04 Dec 2013
Event Location
Auckland, New Zealand
Abstract

The aim of this research was to identify the key service attributes used by back pain sufferers to measure their satisfaction with mainstream and alternative treatments and service providers. The convergent interviewing technique was used to interview 12 respondents in a regional town in Australia. The research identified four key quality dimensions: treatment outcome, treatment style, service provider; and service practice. Although some of the attributes under each of these dimensions have been identified in the back pain service quality literature, others were new such as for example, changes in posture; restoration of peaceful sleeping patterns; treatment style being comfortable; being told upfront how many treatments are needed and what the expected outcomes will be; and getting results after a reasonable two to three treatments. Furthermore, the research showed that both the treatment style and service can contribute to satisfaction on their own or simultaneously.

Keywordsservice quality, customer satisfaction, healthcare, back pain
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
Public Notes

Paper 2013-058. No evidence of copyright restrictions preventing deposit.

Byline AffiliationsSchool of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q2338/attributes-used-by-regional-australian-back-pain-sufferers-to-evaluate-treatment-types-and-service-providers

Log in to edit

Download files

Published Version
McClymont_ANZMAC2013_PV.pdf
File access level: Anyone

  • 1780
    total views
  • 157
    total downloads
  • 1
    views this month
  • 1
    downloads this month

Export as

Related outputs

Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Yong, Jianming, Soar, Jeffrey and McClymont, Hoda. 2015. "Level of policy for cloud computing adoption in Australian regional municipal governments: an exploratory study." Arabnia, Hamid R., Gravvanis, George A., Solo, Ashu M. G. and Tinetti, Fernando G. (ed.) 2015 International Conference on Grid & Cloud Computing and Applications (GCA'15). Las Vegas, United States 27 - 30 Jul 2015 United States.
How well are Australian business graduates prepared for the workplace?
McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael. 2006. "How well are Australian business graduates prepared for the workplace?" Ogunmokun, Gabriel and Gabbay, Rony (ed.) AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference. Paris, France 10 - 13 Jul 2006 Paris, France.
Factors influencing back pain treatment behaviour change
McClymont, Hoda, Gow, Jeff, Hume, Margee and Perry, Chad. 2015. "Factors influencing back pain treatment behaviour change." Journal of Service Theory and Practice. 25 (5), pp. 592-620. https://doi.org/10.1108/JSTP-04-2014-0065
Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study
Ali, Omar, Soar, Jeffrey, Yong, Jianming, McClymont, Hoda and Angus, Daniel. 2015. "Collaborative cloud computing adoption in Australian regional municipal government: an exploratory study." Fortino, Giancarlo, Shen, Weiming, Barthès, Jean-Paul A., Luo, Junzhou, Li, Wenfeng, Ochoa, Sergio F., Abel, Marie-Hélène, Guerrieri, Antonio and Ramos, Milton Pires (ed.) 19th IEEE International Conference on Computer Supported Cooperative Work in Design (CSCWD 2015). Calabria, Italy 06 - 08 May 2015 United States. https://doi.org/10.1109/CSCWD.2015.7231017
Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study
Ali, Omar, Soar, Jeffrey, McClymont, Hoda, Yong, Jianming and Biswas, Jit. 2015. "Anticipated benefits of cloud computing adoption in Australian regional municipal governments: an exploratory study." 19th Pacific Asia Conference on Information Systems (PACIS 2015). Singapore 05 - 09 Jul 2015
Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments
Ali, Omar, Soar, Jeffrey, Yong, Jianming and McClymont, Hoda. 2015. "Exploratory study to investigate the factors influencing the adoption of cloud computing in Australian regional municipal governments." Journal of Art Media and Technology. 1 (1), pp. 1-13.
The role of information search in seeking alternative treatment for back pain: a qualitative analysis
McClymont, Hoda, Gow, Jeff and Perry, Chad. 2014. "The role of information search in seeking alternative treatment for back pain: a qualitative analysis." Chiropractic and Manual Therapies. 22 (16). https://doi.org/10.1186/2045-709X-22-16
Understanding changes in the caravanning sector: a case study
McClymont, Hoda, Carson, Michelle and Prideaux, Bruce. 2011. "Understanding changes in the caravanning sector: a case study." Prideaux, Bruce and Carson, Dean (ed.) Drive tourism: trends and emerging markets. Abingdon, Oxon. United Kingdom. Routledge. pp. 210-223
How to implement marketing strategies using database approaches
McClymont, Hoda and Jocumsen, Graham. 2003. "How to implement marketing strategies using database approaches." Journal of Database Marketing and Customer Strategy Management. 11 (2), pp. 135-148. https://doi.org/10.1057/palgrave.dbm.3240214
The changing profile of caravanners in Australia
Prideaux, Bruce and McClymont, Hoda. 2006. "The changing profile of caravanners in Australia." International Journal of Tourism Research. 8 (1), pp. 45-58. https://doi.org/10.1002/jtr.546
Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework
McClymont, Hoda, Volkov, Michael, Gardiner, Michael, Behjat, Nura and Geoghegan, Noel. 2005. "Employer (dis)satisfaction with Australian marketing graduates: the development of a research framework." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Promoting to the drive tourists: an exploratory Queensland study
Prideaux, Bruce, McClymont, Hoda and Cassidy, Frances. 2005. "Promoting to the drive tourists: an exploratory Queensland study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Drive tourists: who are they, what do they do and how do we attract them?
Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.
An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia
McClymont, Hoda, Ogunmokun, Gabriel and Ali Akbari, Judith. 2004. "An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia." Problems and Perspectives in Management.
Profiling the caravanning market: an exploratory Australian study
McClymont, Hoda, Prideaux, Bruce and McMahon, David. 2004. "Profiling the caravanning market: an exploratory Australian study." Chon, K. S. and Tan, Amy (ed.) 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability. Phuket, Thailand 27 - 29 May 2004 Hong Kong.
Developing database marketing strategies for consumer markets: a cross-industry, theory-building study
McClymont, Hoda. 2003. "Developing database marketing strategies for consumer markets: a cross-industry, theory-building study." Tolo, M., Geursen, G. and Kennedy, R. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Database segmentation for product strategy development
McClymont, Hoda and Young, Jared. 2003. "Database segmentation for product strategy development." Tolo, M., Kennedy, R. and Geursen, G. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study
McClymont, Hoda. 2005. "Hospital search and evaluation behaviours of rural Australian health consumers - an exploratory study ." Asian Journal of Marketing (National University of Singapore). 11 (1), pp. 81-91.
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.