Drive tourists: who are they, what do they do and how do we attract them?

Article

Prideaux, Bruce and McClymont, Hoda. 2007. "Drive tourists: who are they, what do they do and how do we attract them?" ASEAN Journal on Hospitality and Tourism. 6 (2), pp. 23-30.
Article Title

Drive tourists: who are they, what do they do and how do we attract them?

ERA Journal ID19651
Article CategoryArticle
AuthorsPrideaux, Bruce (Author) and McClymont, Hoda (Author)
Journal TitleASEAN Journal on Hospitality and Tourism
Journal Citation6 (2), pp. 23-30
Number of Pages8
Year2007
Place of PublicationBandung, Indonesia
ISSN1412-2073
Web Address (URL)http://www.aseanjournal.com/
Abstract

The research reported upon in this paper was designed to increase understanding of the demographics, and trip behaviours (such as pre-trip planning, preferred attractions and activities characteristics) of drive tourists in rural areas in order to develop promotional strategies. A mail survey targeting 960 drive tourists travelling through Goondiwindi was carried out in 2003 returning 156 usable questionnaires. Findings of this research indicated that this despite the differences in demographics, similar behaviours were exhibited by this market for most but not all trip planning behaviours including information sources consulted and the activity clusters that they were most interested in participating in. A significant outcome of the research is an enhanced understanding of these characteristics which will enable rural communities to develop more effective promotional strategies in the drive tourism sector.

Keywordsdrive tourism; information sources; activities; marketing; Australia
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
440608. Recreation, leisure and tourism geography
350804. Tourism marketing
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsJames Cook University
School of Management and Marketing
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