Drive tourists: who are they, what do they do and how do we attract them?
Article
Article Title | Drive tourists: who are they, what do they do and how do we attract them? |
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ERA Journal ID | 19651 |
Article Category | Article |
Authors | Prideaux, Bruce (Author) and McClymont, Hoda (Author) |
Journal Title | ASEAN Journal on Hospitality and Tourism |
Journal Citation | 6 (2), pp. 23-30 |
Number of Pages | 8 |
Year | 2007 |
Place of Publication | Bandung, Indonesia |
ISSN | 1412-2073 |
Web Address (URL) | http://www.aseanjournal.com/ |
Abstract | The research reported upon in this paper was designed to increase understanding of the demographics, and trip behaviours (such as pre-trip planning, preferred attractions and activities characteristics) of drive tourists in rural areas in order to develop promotional strategies. A mail survey targeting 960 drive tourists travelling through Goondiwindi was carried out in 2003 returning 156 usable questionnaires. Findings of this research indicated that this despite the differences in demographics, similar behaviours were exhibited by this market for most but not all trip planning behaviours including information sources consulted and the activity clusters that they were most interested in participating in. A significant outcome of the research is an enhanced understanding of these characteristics which will enable rural communities to develop more effective promotional strategies in the drive tourism sector. |
Keywords | drive tourism; information sources; activities; marketing; Australia |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
440608. Recreation, leisure and tourism geography | |
350804. Tourism marketing | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | James Cook University |
School of Management and Marketing |
https://research.usq.edu.au/item/9y908/drive-tourists-who-are-they-what-do-they-do-and-how-do-we-attract-them
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