Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia

Paper


Young, Jared, Ogunmokun, Gabriel and Winter, Caroline. 2005. "Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia ." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005). Canberra, Australia 07 - 10 Dec 2005 Canberra, Australia.
Paper/Presentation Title

Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia

Presentation TypePaper
AuthorsYoung, Jared (Author), Ogunmokun, Gabriel (Author) and Winter, Caroline (Author)
EditorsDavies, Doug, Fisher, Greg and Hughes, Raechel
Journal or Proceedings TitleProceedings of the 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Number of Pages8
Year2005
Place of PublicationCanberra, Australia
ISBN1740882458
Web Address (URL) of Paperhttp://www.anzam.uts.edu.au/events.htm
Conference/Event19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Event Details
19th Australian and New Zealand Academy of Management Conference (ANZAM 2005)
Parent
Australian and New Zealand Academy of Management Conference
Delivery
In person
Event Date
07 to end of 10 Dec 2005
Event Location
Canberra, Australia
Abstract

Little or no study particularly in Australia has examined whether or not the marketing competencies possessed by small to medium sized retail organizations can influence their level of business performance. This study was designed to determine if there are significant differences in the competitive marketing competencies possessed by the high level performing and low level performing small to medium sized retail businesses in South East Queensland.

Keywordscompetitive marketing competencies; performance; retail; organizations; organisations; businesses; Australia; South East Queensland
ANZSRC Field of Research 2020350606. Marketing research methodology
350608. Marketing theory
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Management and Marketing
Department of Marketing and Tourism
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