Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia
Paper
Paper/Presentation Title | Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia |
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Presentation Type | Paper |
Authors | Young, Jared (Author), Ogunmokun, Gabriel (Author) and Winter, Caroline (Author) |
Editors | Davies, Doug, Fisher, Greg and Hughes, Raechel |
Journal or Proceedings Title | Proceedings of the 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005) |
Number of Pages | 8 |
Year | 2005 |
Place of Publication | Canberra, Australia |
ISBN | 1740882458 |
Web Address (URL) of Paper | http://www.anzam.uts.edu.au/events.htm |
Conference/Event | 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005) |
Event Details | 19th Australian and New Zealand Academy of Management Conference (ANZAM 2005) Parent Australian and New Zealand Academy of Management Conference Delivery In person Event Date 07 to end of 10 Dec 2005 Event Location Canberra, Australia |
Abstract | Little or no study particularly in Australia has examined whether or not the marketing competencies possessed by small to medium sized retail organizations can influence their level of business performance. This study was designed to determine if there are significant differences in the competitive marketing competencies possessed by the high level performing and low level performing small to medium sized retail businesses in South East Queensland. |
Keywords | competitive marketing competencies; performance; retail; organizations; organisations; businesses; Australia; South East Queensland |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350608. Marketing theory | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
Department of Marketing and Tourism |
https://research.usq.edu.au/item/9x9y4/competitive-marketing-competencies-and-performance-an-exploratory-study-of-small-to-medium-sized-retail-firms-in-australia
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Young_Ogunmokun_Winter_ANZAM_Paper-_Marketing_Strategy_paper.pdf | ||
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