Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study

Paper

Ogunmokun, Gabriel, Woodside, Frances M. and Brown, Les. 2005. "Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Paper/Presentation Title

Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study

Presentation TypePaper
AuthorsOgunmokun, Gabriel (Author), Woodside, Frances M. (Author) and Brown, Les (Author)
EditorsPurchase, Sharon
Journal or Proceedings TitleProceedings of the 2005 Australian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Number of Pages7
Year2005
Place of PublicationFremantle, Western Australia
ISBN064645546X
Web Address (URL) of Paperhttp://www.anzmac.org/conf2005
Web Address (URL) of Conference Proceedingshttp://anzmac2005.conf.uwa.edu.au/e_submission.htm
Conference/EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Event Details
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Parent
ANZMAC Conference
Event Date
05 to end of 07 Dec 2005
Event Location
Fremantle, Australia
Abstract

Consumer acceptance of Genetically Modified (GM) foods varies amongst countries,
Europeans generally show low levels of acceptance and US consumers are seen as divided in
attitudes. As acceptance is essential for the adoption of new technologies in food production
and the ultimate market success of new food products, this study, unlike prior Australian
research, which has focused on consumer attitudes toward GM foods, investigates attitudes of
Australian food manufacturers toward GM products and contrasts its findings with a prior UK
study. Results indicate that because consumers are increasingly concerned about risks
associated with GM foods, most manufacturers indicated that they will not use such products.
These findings are generally consistent with the UK study, however there is some indication
that the negative attitudes of Australian consumers toward GM products may wane as positive
benefits emerge and safety issues are addressed.

Keywordsgenetically modified (GM) foods, food safety, traceability
ANZSRC Field of Research 2020350999. Transportation, logistics and supply chains not elsewhere classified
Public Notes

Copyright retained by author.

Byline AffiliationsDepartment of Marketing and Tourism
School of Management and Marketing
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