Concept of 'community' for improved market chain development: an alternative approach

Paper

Brown, Les, Cruickshank, Margaret, King, Christine and McGrath, Bruce. 2001. "Concept of 'community' for improved market chain development: an alternative approach." APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities. Toowoomba, Australia 03 - 05 Oct 2001 Toowoomba, Australia.
Paper/Presentation Title

Concept of 'community' for improved market chain development: an alternative approach

Presentation TypePaper
AuthorsBrown, Les (Author), Cruickshank, Margaret (Author), King, Christine (Author) and McGrath, Bruce (Author)
Journal or Proceedings TitleProceedings of the Australasia Pacific Extension Network International Conference (APEN 2001)
Number of Pages10
Year2001
Place of PublicationToowoomba, Australia
ISBN0987703031
192084211X
Web Address (URL) of Paperhttp://www.regional.org.au/au/apen/2001/refereed/BrownL.htm#TopOfPage
Conference/EventAPEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities
Event Details
APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities
Event Date
03 to end of 05 Oct 2001
Event Location
Toowoomba, Australia
Abstract

This paper explores the concept of building 'community' as an alternate means of developing relationships and positional power in market chain development. Basically, we find a variety of the concepts within the community development (CD) field useful, if not essential in effective market chain development within many rural industries. Previously, hard systems approaches to market chain development have been the norm, however this has often proved to have only sectoral impact while not developing the necessary market chain ethos. Below are some commonly (and not so commonly) known concepts within CD, which we explore within the context of developing effective market chains. The four key concepts from CD that are focused upon are: Community Building, Collective Empowerment, Community Networking and Community as a System. Four key questions are used to demonstrate each of these: (i) What is the concept? (ii) Why is this concept useful in market chain development? (iii) Why is this approach different to what has been done in the past? and (iv) How can it be implemented?

Keywordsrural markets; rural suppliers; market chains
ANZSRC Field of Research 2020441003. Rural sociology
350799. Strategy, management and organisational behaviour not elsewhere classified
350999. Transportation, logistics and supply chains not elsewhere classified
Public Notes

Copyright protects this publication. Except for purposes permitted by the Copyright Act, reproduction by whatever means is prohibited without prior permission.

Byline AffiliationsSchool of Management and Marketing
Department of Primary Industries, Queensland
Institution of OriginUniversity of Southern Queensland
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