Concept of 'community' for improved market chain development: an alternative approach
Paper
Paper/Presentation Title | Concept of 'community' for improved market chain development: an alternative approach |
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Presentation Type | Paper |
Authors | Brown, Les (Author), Cruickshank, Margaret (Author), King, Christine (Author) and McGrath, Bruce (Author) |
Journal or Proceedings Title | Proceedings of the Australasia Pacific Extension Network International Conference (APEN 2001) |
Number of Pages | 10 |
Year | 2001 |
Place of Publication | Toowoomba, Australia |
ISBN | 0987703031 |
192084211X | |
Web Address (URL) of Paper | http://www.regional.org.au/au/apen/2001/refereed/BrownL.htm#TopOfPage |
Conference/Event | APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities |
Event Details | APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities Event Date 03 to end of 05 Oct 2001 Event Location Toowoomba, Australia |
Abstract | This paper explores the concept of building 'community' as an alternate means of developing relationships and positional power in market chain development. Basically, we find a variety of the concepts within the community development (CD) field useful, if not essential in effective market chain development within many rural industries. Previously, hard systems approaches to market chain development have been the norm, however this has often proved to have only sectoral impact while not developing the necessary market chain ethos. Below are some commonly (and not so commonly) known concepts within CD, which we explore within the context of developing effective market chains. The four key concepts from CD that are focused upon are: Community Building, Collective Empowerment, Community Networking and Community as a System. Four key questions are used to demonstrate each of these: (i) What is the concept? (ii) Why is this concept useful in market chain development? (iii) Why is this approach different to what has been done in the past? and (iv) How can it be implemented? |
Keywords | rural markets; rural suppliers; market chains |
ANZSRC Field of Research 2020 | 441003. Rural sociology |
350799. Strategy, management and organisational behaviour not elsewhere classified | |
350999. Transportation, logistics and supply chains not elsewhere classified | |
Public Notes | Copyright protects this publication. Except for purposes permitted by the Copyright Act, reproduction by whatever means is prohibited without prior permission. |
Byline Affiliations | School of Management and Marketing |
Department of Primary Industries, Queensland | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q047z/concept-of-community-for-improved-market-chain-development-an-alternative-approach
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