Concept of 'community' for improved market chain development: an alternative approach

Paper


Brown, Les, Cruickshank, Margaret, King, Christine and McGrath, Bruce. 2001. "Concept of 'community' for improved market chain development: an alternative approach." APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities. Toowoomba, Australia 03 - 05 Oct 2001 Toowoomba, Australia.
Paper/Presentation Title

Concept of 'community' for improved market chain development: an alternative approach

Presentation TypePaper
AuthorsBrown, Les (Author), Cruickshank, Margaret (Author), King, Christine (Author) and McGrath, Bruce (Author)
Journal or Proceedings TitleProceedings of the Australasia Pacific Extension Network International Conference (APEN 2001)
Number of Pages10
Year2001
Place of PublicationToowoomba, Australia
ISBN0987703031
192084211X
Web Address (URL) of Paperhttp://www.regional.org.au/au/apen/2001/refereed/BrownL.htm#TopOfPage
Conference/EventAPEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities
Event Details
APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities
Event Date
03 to end of 05 Oct 2001
Event Location
Toowoomba, Australia
Abstract

This paper explores the concept of building 'community' as an alternate means of developing relationships and positional power in market chain development. Basically, we find a variety of the concepts within the community development (CD) field useful, if not essential in effective market chain development within many rural industries. Previously, hard systems approaches to market chain development have been the norm, however this has often proved to have only sectoral impact while not developing the necessary market chain ethos. Below are some commonly (and not so commonly) known concepts within CD, which we explore within the context of developing effective market chains. The four key concepts from CD that are focused upon are: Community Building, Collective Empowerment, Community Networking and Community as a System. Four key questions are used to demonstrate each of these: (i) What is the concept? (ii) Why is this concept useful in market chain development? (iii) Why is this approach different to what has been done in the past? and (iv) How can it be implemented?

Keywordsrural markets; rural suppliers; market chains
ANZSRC Field of Research 2020441003. Rural sociology
350799. Strategy, management and organisational behaviour not elsewhere classified
350999. Transportation, logistics and supply chains not elsewhere classified
Public Notes

Copyright protects this publication. Except for purposes permitted by the Copyright Act, reproduction by whatever means is prohibited without prior permission.

Byline AffiliationsSchool of Management and Marketing
Department of Primary Industries, Queensland
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q047z/concept-of-community-for-improved-market-chain-development-an-alternative-approach

  • 567
    total views
  • 5
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Safety culture and an invisible nursing workload
Ross, Cheryl, Rogers, Cath and King, Christine. 2019. "Safety culture and an invisible nursing workload." Collegian: The Australian Journal of Nursing Practice, Scholarship and Research. 26 (1), pp. 1-7. https://doi.org/10.1016/j.colegn.2018.02.002
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418
Reporting social outcomes of development: an analysis of diverse approaches
Cuthill, Michael, Ross, Helen, Maclean, Kirsten, Owens, Karen, Witt, Bradd and King, Christine. 2008. "Reporting social outcomes of development: an analysis of diverse approaches." International Journal of Interdisciplinary Social Sciences. 3 (6), pp. 145-157.
Ego-resilience and psychological wellness in rural communities
Buikstra, Elizabeth, Rogers-Clark, Cath, Ross, Helen, Hegney, Desley, King, Christine, Baker, Peter and McLachlan, Kath. 2011. "Ego-resilience and psychological wellness in rural communities." Celinski, Marek J. and Gow, Kathryn M. (ed.) Continuity versus creative response to challenge: the primacy of resilience and resourcefulness in life and therapy. Hauppauge, NY, USA. Nova Science Publishers. pp. 273-290
Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study
Ogunmokun, Gabriel, Woodside, Frances M. and Brown, Les. 2005. "Measuring the attitudes of Australian food manufactures towards genetically modified (GM) foods: a pilot study." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Which B2B e-business model to adopt: the case of Taiwan agribusiness firms
Ng, Eric and Brown, Les. 2005. "Which B2B e-business model to adopt: the case of Taiwan agribusiness firms." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Making the twain meet: applying marketing principles to local government activities
Gardiner, Michael and Brown, Les. 1999. "Making the twain meet: applying marketing principles to local government activities." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney, Australia.
The components of resilience - perceptions of an Australian rural community
Buikstra, Elizabeth, Ross, Helen, King, Christine A., Baker, Peter G., Hegney, Desley, McLachlan, Kathryn and Rogers-Clark, Cath. 2010. "The components of resilience - perceptions of an Australian rural community." Journal of Community Psychology. 38 (8), pp. 975-991. https://doi.org/10.1002/jcop.20409
Determinants of small Pacific Island tourism: a Vanuatu study
Cassidy, Frances and Brown, Les. 2010. "Determinants of small Pacific Island tourism: a Vanuatu study." Asia Pacific Journal of Tourism Research. 15 (2), pp. 143-153. https://doi.org/10.1080/10941661003629953
Developing a presence in a mainstream market with a product perceived as offbeat
Miller, Karen, Brown, Les and Chadee, Doren. 2008. "Developing a presence in a mainstream market with a product perceived as offbeat." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Individual resilience in rural people: a Queensland study, Australia
Hegney, D. G., Buikstra, E., Baker, P., Rogers-Clark, C., Pearce, S., Ross, H., King, C. and Watson-Luke, A.. 2007. "Individual resilience in rural people: a Queensland study, Australia." Rural and Remote Health. 7 (4), pp. 1-13.
Building quality international channel partner relations: a dyadic perspective
Hastings, Kathy, Brown, Les, Ng, Eric and Cassidy, Frances. 2006. "Building quality international channel partner relations: a dyadic perspective." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example.
Cassidy, Frances, Brown, Les and Prideaux, Bruce. 2006. "Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006
An exploratory study on consumer travel agency information sources: an Australian regional analysis
Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "An exploratory study on consumer travel agency information sources: an Australian regional analysis." 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.
Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness
Ng, Eric, Brown, Les, Hastings, Kathy and Cassidy, Frances. 2006. "Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Exploring the major factors influencing consumer selection of travel agencies in a regional setting
Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "Exploring the major factors influencing consumer selection of travel agencies in a regional setting." Journal of Hospitality and Tourism Management. 13 (1), pp. 75-84.
Knowledge integrator nodes in teams or networks in multinational enterprises
Erwee, Ronel, Brown, Les and Poh, Lee-Guan. 2002. "Knowledge integrator nodes in teams or networks in multinational enterprises." IMP Group Asia Conference (2002). Perth, Australia 11 - 13 Dec 2002
What future the cane industry: is training a vehicle for change?
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "What future the cane industry: is training a vehicle for change?" Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.
Building supply networks: how growers gain their marketing edge
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "Building supply networks: how growers gain their marketing edge." Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.