Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)

Poster

Gurney, Tiana. 2007. "Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)." ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007
Paper/Presentation Title

Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster)

Presentation TypePoster
Authors
AuthorGurney, Tiana
Number of Pages1
Year2007
Web Address (URL) of Paperhttp://www.anzmac07.otago.ac.nz/doctoralcolloquium.aspx
Conference/EventANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
Event Details
ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
Event Date
30 Nov 2007 to end of 02 Dec 2007
Event Location
Dunedin, New Zealand
Abstract

This research seeks to answer the question of ‘how does the marketing strategy process in regional Queensland hospital’s influence organisational strategy and performance?’

Keywordsmarketing strategy, organisational strategy, organisational performance, health
ANZSRC Field of Research 2020420603. Health promotion
350710. Organisational behaviour
350605. Marketing management (incl. strategy and customer relations)
Public Notes

Authors retain copyright.

Byline AffiliationsSchool of Information Systems
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https://research.usq.edu.au/item/9yq73/marketing-strategy-organisational-strategy-and-organisational-performance-a-study-of-regional-queensland-hospitals-poster

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