A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals
Article
Article Title | A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals |
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ERA Journal ID | 41498 |
Article Category | Article |
Authors | Chen, Luan (Author), Ng, Eric (Author), Huang, Shyh-Chang (Author) and Fang, Wei-Ta (Author) |
Journal Title | Sustainability |
Journal Citation | 9 (10) |
Number of Pages | 18 |
Year | 2017 |
Publisher | MDPI AG |
Place of Publication | Switzerland |
ISSN | 2071-1050 |
Digital Object Identifier (DOI) | https://doi.org/10.3390/su9101751 |
Web Address (URL) | http://www.mdpi.com/2071-1050/9/10/1751 |
Abstract | This study seeks to identify a set of key indicators along with weightings for tourist attractions in Taiwan, and develop a quality management self-evaluation mechanism for tourism businesses, using an advanced integrated Analytic Hierarchy Process and Delphi (AHP-Delphi) approach derived from the supply side perspective. This research study comprises two phases: (1) Delphi method analysis that involves 17 experts, providing confirmation about the evaluation criteria; and (2) Analytical Hierarchical Process (AHP) method which aims to allocate weightings to the evaluation criteria from the experts. Findings from the Delphi method analysis revealed the acceptance of two dimensions, six sub-dimensions and 17 indicators as key evaluation criteria. The AHP method analysis indicated that the most significant dimension was managing quality, with tourism services and public sector facilities being the most important sub-dimension and indicator respectively. The self-evaluation mechanism proposed in this planning perspectives can assist tourism businesses and national/regional Destination Management Organization to identify quality management problems and possible ways of enhancing quality tourism, so that tourism experience, and tourist’s satisfaction can be further improved effectively between the conflicting views by career professionals. |
Keywords | Analytic Hierarchy Process (AHP); Delphi method; quality management; sustainable tourism planning; tourism and conservation; tourist attractions |
ANZSRC Field of Research 2020 | 350699. Marketing not elsewhere classified |
Byline Affiliations | National Chiao Tung University, Taiwan |
School of Management and Marketing | |
National Taiwan Normal University, Taiwan | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q46xz/a-self-evaluation-system-of-quality-planning-for-tourist-attractions-in-taiwan-an-integrated-ahp-delphi-approach-from-career-professionals
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License: CC BY 4.0 | ||
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