A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals

Article

Chen, Luan, Ng, Eric, Huang, Shyh-Chang and Fang, Wei-Ta. 2017. "A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals." Sustainability. 9 (10). https://doi.org/10.3390/su9101751
Article Title

A self-evaluation system of quality planning for tourist attractions in Taiwan: an integrated AHP-Delphi approach from career professionals

ERA Journal ID41498
Article CategoryArticle
AuthorsChen, Luan (Author), Ng, Eric (Author), Huang, Shyh-Chang (Author) and Fang, Wei-Ta (Author)
Journal TitleSustainability
Journal Citation9 (10)
Number of Pages18
Year2017
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su9101751
Web Address (URL)http://www.mdpi.com/2071-1050/9/10/1751
Abstract

This study seeks to identify a set of key indicators along with weightings for tourist attractions in Taiwan, and develop a quality management self-evaluation mechanism for tourism businesses, using an advanced integrated Analytic Hierarchy Process and Delphi (AHP-Delphi) approach derived from the supply side perspective. This research study comprises two phases: (1) Delphi method analysis that involves 17 experts, providing confirmation about the evaluation criteria; and (2) Analytical Hierarchical Process (AHP) method which aims to allocate weightings to the evaluation criteria from the experts. Findings from the Delphi method analysis revealed the acceptance of two dimensions, six sub-dimensions and 17 indicators as key evaluation criteria. The AHP method analysis indicated that the most significant dimension was managing quality, with tourism services and public sector facilities being the most important sub-dimension and indicator respectively. The self-evaluation mechanism proposed in this planning perspectives can assist tourism businesses and national/regional Destination Management Organization to identify quality management problems and possible ways of enhancing quality tourism, so that tourism experience, and tourist’s satisfaction can be further improved effectively between the conflicting views by career professionals.

KeywordsAnalytic Hierarchy Process (AHP); Delphi method; quality management; sustainable tourism planning; tourism and conservation; tourist attractions
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
Byline AffiliationsNational Chiao Tung University, Taiwan
School of Management and Marketing
National Taiwan Normal University, Taiwan
Institution of OriginUniversity of Southern Queensland
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