Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan

Article

Fang, Wei-Ta, Lien, Ching-Yu, Huang, Yueh-Wen, Han, Guosheng, Shyu, Guey-Shin, Chou, Jui-Yu and Ng, Eric. 2018. "Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan." Sustainability. 10 (6), pp. 1-22. https://doi.org/10.3390/su10061886
Article Title

Environmental literacy on ecotourism: a study on student knowledge, attitude, and behavioral intentions in China and Taiwan

ERA Journal ID41498
Article CategoryArticle
AuthorsFang, Wei-Ta (Author), Lien, Ching-Yu (Author), Huang, Yueh-Wen (Author), Han, Guosheng (Author), Shyu, Guey-Shin (Author), Chou, Jui-Yu (Author) and Ng, Eric (Author)
Journal TitleSustainability
Journal Citation10 (6), pp. 1-22
Number of Pages22
Year2018
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su10061886
Web Address (URL)http://www.mdpi.com/2071-1050/10/6/1886
Abstract

This study aims to gain further insights to Chinese and Taiwanese university students’ environmental literacy on ecotourism. A structural equation model is developed and validated in an effort to explore the differences between Chinese and Taiwanese university students in terms of their environmental knowledge, environmental attitude, and behavioral intentions. The results showed that the ecotourism perception of Chinese and Taiwanese university students affect their behavioral intentions. Chinese university students exhibited a higher correlation between ecotourism knowledge and behavioral intentions than their Taiwanese counterparts. The findings also revealed differences between the Chinese and Taiwanese students in their perception of ecotourism, and this disparity was particularly evident with regards to how ecotourism should be governed. A moderate difference in ecotourism behavioral intentions was also identified, in which Taiwanese university students were less likely to engage in self-empowerment or private empowerment, to be more educated in the field of ecotourism than their Chinese counterparts.

Keywordsbehavioral studies; ecotourism; education; environmental attitudes; environmentally responsible behavior
ANZSRC Field of Research 2020350899. Tourism not elsewhere classified
350699. Marketing not elsewhere classified
410499. Environmental management not elsewhere classified
Byline AffiliationsNational Taiwan Normal University, Taiwan
Jiaying University, China
Shih Hsin University, Taiwan
Shandong University, China
Tungnan University, Taiwan
National Changhua University of Education, Taiwan
School of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
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