Conceptual model development of local cultural brand experiences

Paper

Lien, Ching-Yu and Ng, Eric. 2014. "Conceptual model development of local cultural brand experiences." 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014). Singapore 23 - 25 Sep 2014 Singapore. https://doi.org/10.1109/ICMIT.2014.6942395

Paper/Presentation Title	Conceptual model development of local cultural brand experiences
Presentation Type	Paper
Authors	Lien, Ching-Yu (Author) and Ng, Eric (Author)
Journal or Proceedings Title	Proceedings of the 7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014)
ERA Conference ID	43907
Number of Pages	4
Year	2014
Place of Publication	Singapore
ISBN	9781479955299
Digital Object Identifier (DOI)	https://doi.org/10.1109/ICMIT.2014.6942395
Web Address (URL) of Paper	http://www.icmit2014.org/public.asp?page=home.html
Conference/Event	7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014)
	Management of Innovation and Technology International Conference
Event Details	Management of Innovation and Technology International Conference ICMIT Rank C C C C C C C C C C
Event Details	7th IEEE International Conference on Management of Innovation and Technology (ICMIT 2014) Parent IEEE International Conference on Management of Innovation & Technology Event Date 23 to end of 25 Sep 2014 Event Location Singapore
Abstract	The purpose of this study was to apply the confirmatory factor analysis (CFA) to develop a conceptual model of local cultural brand experience, using the local cultural industry of Oriental Beauty tea. Four factors, namely 'sense dimension', 'emotion dimension', 'behavior dimension' and 'intellectual dimension' and 17 items were developed in the model.
Keywords	oriental beauty tea; local cultural industries; brand experiences; brand characteristics; confirmatory factor analysis (CFA)
ANZSRC Field of Research 2020	350806. Tourist behaviour and visitor experience
	350602. Consumer-oriented product or service development
	470207. Cultural theory
Public Notes	© 2014 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Byline Affiliations	Hungkuo Delin University of Technology, Taiwan
	School of Management and Enterprise
Institution of Origin	University of Southern Queensland

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Conceptual model development of local cultural brand experiences

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