Adaptation of export marketing strategy in Zimbabwean export firms

Paper

Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Adaptation of export marketing strategy in Zimbabwean export firms." Beaumont, Nicholas (ed.) ANZAM 2009: Sustainable Management and Marketing. Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.

Paper/Presentation Title	Adaptation of export marketing strategy in Zimbabwean export firms
Presentation Type	Paper
Authors	Sibanda, Khutula (Author), Erwee, Ronel (Author) and Ng, Eric (Author)
Editors	Beaumont, Nicholas
Journal or Proceedings Title	Proceedings of the 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009)
ERA Conference ID	76593
Number of Pages	14
Year	2009
Place of Publication	Melbourne, Australia
ISBN	1863081593
Web Address (URL) of Paper	http://www.anzam.org
Conference/Event	ANZAM 2009: Sustainable Management and Marketing
	Australian and New Zealand Academy of Management Conference
Event Details	Australian and New Zealand Academy of Management Conference ANZAM Rank C C C C C
Event Details	ANZAM 2009: Sustainable Management and Marketing Event Date 01 to end of 04 Dec 2009 Event Location Melbourne, Australia
Abstract	This study explored how the adaptation of export marketing strategy manifests in Zimbabwean export companies. It identified key variables that contributed most to the discrimination between firms with high levels of adaptation of export marketing strategy against ones with low levels of adaptation of export marketing strategy. Data was collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. Discriminant analysis was used to identify the key discriminating variables. Exporters with high levels of adaptation of export marketing strategy differed significantly from those with low levels of adaptation of export marketing strategy. The overseas experience of management and strategic orientation of the company, cultural values and legislation was found as a key variable that discriminated between exporting firms using low adaptation of export marketing strategy from those with high adaptations.
Keywords	international marketing; marketing strategy; strategy adaptation; Zimbabwe
ANZSRC Field of Research 2020	350706. International business
	350605. Marketing management (incl. strategy and customer relations)
	470104. International and development communication
Public Notes	Copyright 2009 The Author. Full papers available on CD-ROM of same title as published volume. Published volume only lists abstracts of all papers presented at conference.
Byline Affiliations	No affiliation
	School of Management and Marketing

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Retention and progression of postgraduate business students: An Australian perspective

Carroll, David, Ng, Eric and Birch, Dawn. 2009. "Retention and progression of postgraduate business students: An Australian perspective." Open Learning: The Journal of Open, Distance and e-Learning. 24 (3), pp. 197-209.

Zimbabwean exporters: differences between high and low performers

Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Zimbabwean exporters: differences between high and low performers." Beaumont, Nicholas (ed.) ANZAM 2009: Sustainable Management and Marketing. Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.

The importance of individual mental models for strategic thinking in organisations

Malan, Renee, Erwee, Ronel and Rose, Dennis M.. 2009. "The importance of individual mental models for strategic thinking in organisations." Beaumont, Nicholas (ed.) ANZAM 2009: Sustainable Management and Marketing. Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.

Mapping knowledge flows in virtual teams with SNA

Behrend, Frank D. and Erwee, Ronel. 2009. "Mapping knowledge flows in virtual teams with SNA." Journal of Knowledge Management. 13 (4), pp. 99-114. https://doi.org/10.1108/13673270910971860

Adaptation practices and export performance: a study of exporting firms in Zimbabwe

Sibanda, Khutula. 2007. Adaptation practices and export performance: a study of exporting firms in Zimbabwe. Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.

An exploratory study on the use of information sources by consumers to select Australian regional travel agencies

Ng, Eric. 2009. "An exploratory study on the use of information sources by consumers to select Australian regional travel agencies." Journal of Hospitality Marketing and Management. 18 (1), pp. 26-43. https://doi.org/10.1080/19368620801988990

A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses

Ng, Eric. 2008. "A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.

Performance and pay practices in German and Indian manufacturing companies

Erwee, Ronel and Palmke, Haridass. 2008. "Performance and pay practices in German and Indian manufacturing companies ." Wilson, Marie (ed.) ANZAM 2008: Managing in the Pacific Century. Auckland, New Zealand 02 - 05 Dec 2008 CAnning Bridge, Western Australia.

Hiring, training and development practices in German and Indian manufacturing companies

Erwee, Ronel and Palmke, Haridass. 2008. "Hiring, training and development practices in German and Indian manufacturing companies." Wilson, Marie (ed.) ANZAM 2008: Managing in the Pacific Century. Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.

Models of management consulting: a survey

Erwee, Ronel and Malan, Renee. 2009. "Models of management consulting: a survey ." Buono, Anthony F. (ed.) Emerging trends and issues in management consulting: consulting as a Janus-faced reality. Charlotte, NC. United States. Information Age Publishing. pp. 41-62

An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce

Ng, Eric, Lawley, Meredith and Summers, Jane. 2004. "An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce." 2004 Inaugural Academy of World Business, Marketing and Management Development Conference: The Challenge of Inter-Disciplinary Perspectives & Globalization in the 21st Century . Gold Coast, Australia 13 - 16 Jul 2004 Perth, Australia.

Which B2B e-business model: the case of Australian agribusiness organisations

Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.

Diversity management in German and Indian manufacturing companies

Paelmke, Haridass and Erwee, Ronel. 2008. "Diversity management in German and Indian manufacturing companies." International Journal of Organisational Behaviour. 13 (1), pp. 28-51.

An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals

Hopper, Tiana, Erwee, Ronel and Hastings, Kathy. 2007. "An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.

Cultural differences affecting German HR policies in Asia

Stehle, Wolfgang and Erwee, Ronel. 2007. "Cultural differences affecting German HR policies in Asia." Journal of Asia Business Studies. 2 (1), pp. 34-47.

Business networks: spanning boundaries and incorporating teams

Erwee, Ronel. 2001. Business networks: spanning boundaries and incorporating teams . Toowoomba, Australia. University of Southern Queensland.

Canadian high technology firms' key performance management processes: regional case studies

Erwee, Ronel and Price, Sherry. 2007. "Canadian high technology firms' key performance management processes: regional case studies." Chapman, Ross (ed.) ANZAM 2007: Managing Our Intellectual and Social Capital. Sydney, Australia 04 - 07 Dec 2007 Australia.

Global business leadership and strategies

Erwee, Ronel. 2007. "Global business leadership and strategies." Hough, Johan and Neuland, Ernst (ed.) Global business, environments and strategies: managing for global competitive advantage. Cape Town, South Africa. Oxford University Press Southern Africa. pp. 221-242

Strategic international human resource management

Erwee, Ronel. 2007. "Strategic international human resource management." Hough, Johan and Neuland, Ernst (ed.) Global business: environments and strategies: managing for global competitive advantage, 3rd ed. Cape Town, South Africa. Oxford University Press Southern Africa. pp. 173-201

Developing professional relationships between supervisors and doctorial candidates

McPhail, Janelle and Erwee, Ronel. 2000. "Developing professional relationships between supervisors and doctorial candidates." Australian Journal of Management and Organisational Behaviour. 3 (1), pp. 76-90.

Diversity management in a South African university: a case study

Strydom, Jacques and Erwee, Ronel. 1998. "Diversity management in a South African university: a case study." Journal of Industrial Psychology. 24 (2), pp. 9 - 14.

Case study: Multotec Cyclones (Pty) Ltd

Erwee, Ronel and Venter, Dani. 2003. "Case study: Multotec Cyclones (Pty) Ltd." Hough, John, Neuland, Ernst and Bothma, N. (ed.) Global business environments and strategies: managing for global competitive advantage, 2nd ed.. Cape Town, South Africa. Oxford University Press. pp. 19-26

Using social network analysis to map information and knowledge flows in virtual project teams

Behrend, Frank D. and Erwee, Ronel. 2007. "Using social network analysis to map information and knowledge flows in virtual project teams." Rose, Elizabeth L. and Fisher, Greg (ed.) 2007 Australia and New Zealand International Business Academy Conference: Institutions and Organisations in an International Context (ANZIBA 2007). Newcastle, Australia 09 - 10 Nov 2007 Sydney, Australia.

Organisational inertia: contrasting results in Australia and South Africa

Roodt, Gert, Kinnear, Carli and Erwee, Ronel. 2003. "Organisational inertia: contrasting results in Australia and South Africa ." SA Journal of Industrial Psychology. 29 (2), pp. 1-5. https://doi.org/10.4102/sajip.v29i2.101

Transfer of human resource practices from German multinational enterprises to Asian subsidiaries

Stehle, Wolfgang and Erwee, Ronel. 2007. "Transfer of human resource practices from German multinational enterprises to Asian subsidiaries." Research and Practice in Human Resource Management. 15 (1), pp. 63-88.

Diversity management in small companies: city council case study

Steger, Mark and Erwee, Ronel. 2001. "Diversity management in small companies: city council case study." International Journal of Organisational Behaviour. 4 (1), pp. 77-95.

Diversity management in Australian companies: complicance or conviction?

Erwee, Ronel and Innes, Peter. 1998. "Diversity management in Australian companies: complicance or conviction? " ANZAM 1998. Adelaide, Australia 06 - 09 Dec 1998 Australia.

The process of designing a self-assessment strategy for diversity management

Erwee, Ronel, Palamara, Adriana and Maguire, Bob. 2000. "The process of designing a self-assessment strategy for diversity management." Dunford, R. (ed.) 14th Australian and New Zealand Academy of Management Conference (ANZAM 2000): The Leap Ahead: Managing for the New Millennium. Sydney, Australia 04 - 06 Dec 2000 Australia.

Organisational inertia: the OI scale's applicability in an Australian context

Roodt, Gert, Kinnear, C., Erwee, Ronel, Smith, Don, Lynch, Bernadette and Millett, Bruce. 2000. "Organisational inertia: the OI scale's applicability in an Australian context." Lee, Sang and Tidwell, Paula (ed.) 17th Pan Pacific Conference: Global Business in the New Millennium . Gold Coast, Australia 31 May - 02 Jun 2000 Lincoln, Nebraska. United States.

Knowledge creation and integration in project teams: a study of international telecommunications companies in Singapore

Poh, Lee-Guan and Erwee, Ronel. 2004. "Knowledge creation and integration in project teams: a study of international telecommunications companies in Singapore ." Journal of Management and World Business Research. 1 (1), pp. 23-44.

Building quality international channel partner relations: a dyadic perspective

Hastings, Kathy, Brown, Les, Ng, Eric and Cassidy, Frances. 2006. "Building quality international channel partner relations: a dyadic perspective." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.

An exploratory study on consumer travel agency information sources: an Australian regional analysis

Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "An exploratory study on consumer travel agency information sources: an Australian regional analysis." 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.

Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness

Ng, Eric, Brown, Les, Hastings, Kathy and Cassidy, Frances. 2006. "Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.

Cross case analysis of how SME high technology firms in Canada define performance management

Price, Sherry and Erwee, Ronel. 2006. "Cross case analysis of how SME high technology firms in Canada define performance management." Lee, Thomas W. (ed.) AM 2006: Knowledge, Action and the Public Concern . Atlanta, United States 14 - 16 Aug 2006 Westchester, NY, USA.

Exploring the major factors influencing consumer selection of travel agencies in a regional setting

Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "Exploring the major factors influencing consumer selection of travel agencies in a regional setting." Journal of Hospitality and Tourism Management. 13 (1), pp. 75-84.

Knowledge integrator nodes in teams or networks in multinational enterprises

Erwee, Ronel, Brown, Les and Poh, Lee-Guan. 2002. "Knowledge integrator nodes in teams or networks in multinational enterprises." IMP Group Asia Conference (2002). Perth, Australia 11 - 13 Dec 2002

Diversity management in South African companies

Strydom, Jacques B. and Erwee, Ronel. 1998. Diversity management in South African companies. Toowoomba, Australia. University of Southern Queensland.

Integrating diversity management initiatives with strategic human resource management

Erwee, Ronel. 2003. Integrating diversity management initiatives with strategic human resource management. Toowoomba, Australia. University of Southern Queensland.

Forming and maintaining cross-cultural interorganisational networks

Erwee, Ronel, Perry, Chad and Tidwell, Paula. 1999. "Forming and maintaining cross-cultural interorganisational networks." Lee, Sang, Old, Geoff and Reddy, Narendra (ed.) Pan Pacific Conference XVI . Fintel, Fiji 31 May - 03 Jun 1999

Benefits of membership in a business networking group

Lake, Peter and Erwee, Ronel. 2005. "Benefits of membership in a business networking group." Davies, Doug, Fisher, Greg and Hughes, Raechel (ed.) ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Management Theory and Practice. Canberra, Australia 07 - 10 Dec 2005 Australia.

IHRM approaches of German MNEs and their subsidiaries in Thailand, Indonesia and Singapore

Stehle, Wolfgang and Erwee, Ronel. 2005. "IHRM approaches of German MNEs and their subsidiaries in Thailand, Indonesia and Singapore." Qumrul, Alam (ed.) 2005 Australia and New Zealand International Business Academy Conference (ANZIBA 2005). Melbourne, Australia 10 - 11 Nov 2005 Melbourne, Australia.

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