Adaptation of export marketing strategy in Zimbabwean export firms

Paper

Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Adaptation of export marketing strategy in Zimbabwean export firms." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.

Paper/Presentation Title	Adaptation of export marketing strategy in Zimbabwean export firms
Presentation Type	Paper
Authors	Sibanda, Khutula (Author), Erwee, Ronel (Author) and Ng, Eric (Author)
Editors	Beaumont, Nicholas
Journal or Proceedings Title	Proceedings of the 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009)
Number of Pages	14
Year	2009
Place of Publication	Melbourne, Australia
ISBN	1863081593
Web Address (URL) of Paper	http://www.anzam.org
Conference/Event	23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009)
Event Details	Rank C C C C C
Event Details	23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009) Parent Australian and New Zealand Academy of Management Conference Delivery In person Event Date 01 to end of 04 Dec 2009 Event Location Melbourne, Australia
Abstract	This study explored how the adaptation of export marketing strategy manifests in Zimbabwean export companies. It identified key variables that contributed most to the discrimination between firms with high levels of adaptation of export marketing strategy against ones with low levels of adaptation of export marketing strategy. Data was collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. Discriminant analysis was used to identify the key discriminating variables. Exporters with high levels of adaptation of export marketing strategy differed significantly from those with low levels of adaptation of export marketing strategy. The overseas experience of management and strategic orientation of the company, cultural values and legislation was found as a key variable that discriminated between exporting firms using low adaptation of export marketing strategy from those with high adaptations.
Keywords	international marketing; marketing strategy; strategy adaptation; Zimbabwe
ANZSRC Field of Research 2020	350706. International business
	350605. Marketing management (incl. strategy and customer relations)
	470104. International and development communication
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	No affiliation
	School of Management and Marketing

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Ng, Eric. 2011. "Sustainable supplier-distributor relationships: insights from Australian agribusinesses." Fang, Wenchang (ed.) 2011 International Conference on Marketing Studies (ICMS 2011). Kuala Lumpur, Malaysia 10 - 11 Sep 2011 Taipei County, Taiwan.

An empirical investigation on the use of information sources for promoting healthy eating

Ng, Eric and Hastings, Kathy. 2011. "An empirical investigation on the use of information sources for promoting healthy eating." Contemporary Management Research: an international journal. 7 (1), pp. 45-66.

Foresight styles of strategy level leaders

van der Laan, Luke and Erwee, Ronel. 2010. "Foresight styles of strategy level leaders." Gurd, Bruce (ed.) 24th Australian and New Zealand Academy of Management Conference (ANZAM 2010). Adelaide, Australia 08 - 10 Dec 2010 Brisbane, Australia.

Factors that distinguish proactive versus reactive exporters: decisions by export firms in a developing country

Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2011. "Factors that distinguish proactive versus reactive exporters: decisions by export firms in a developing country." Journal of Global Marketing. 24 (1), pp. 69-84. https://doi.org/10.1080/08911762.2011.545722

Preparing for doctoral supervision at a distance: lessons from experience

Albion, Peter R. and Erwee, Ronel. 2011. "Preparing for doctoral supervision at a distance: lessons from experience." Koehler, Matthew and Mishra, Punya (ed.) 22nd International Conference of the Society for Information Technology and Teacher Education (SITE 2011). Nashville, United States 07 - 11 Mar 2011 Chesapeake, VA, USA.

Understanding B2B supplier selection relationships: the case of Taiwan agribusinesses

Ng, Eric. 2010. "Understanding B2B supplier selection relationships: the case of Taiwan agribusinesses." Journal of Business-to-Business Marketing. 17 (2), pp. 149-172. https://doi.org/10.1080/10517120902762492

Integrating diversity management initiatives with strategic human resource management

Erwee, Ronel. 2003. "Integrating diversity management initiatives with strategic human resource management ." Wiesner, Retha and Millett, Bruce (ed.) Human resource management: challenges & future directions. Milton, Australia. John Wiley & Sons. pp. 57-71

International management and leadership: developing a global mindset

Erwee, Ronel. 2003. "International management and leadership: developing a global mindset." Hough, Johan, Neuland, Ernst and Bothma, Neels (ed.) Global business, environments and strategies: managing for global competitive advantage. Cape Town. Oxford University Press Southern Africa. pp. 217-247

Differences and similarities in managerial perspectives of strategic HRM

Heaton, Robert and Erwee, Ronel. 2003. "Differences and similarities in managerial perspectives of strategic HRM." Lee, Sang, Wang, F. and Li, S. (ed.) Pan-Pacific Conference XX: The E-Global Age, New Economy and China: A Close Up. Shanghai, China 28 - 30 May 2003 Lincoln, Nebraska, USA.

Strategic human resource management in a health system

Heaton, Robert and Erwee, Ronel. 2003. "Strategic human resource management in a health system." Lee, Sang, Wang, F. and Li, S. (ed.) Pan-Pacific Conference XX: The E-Global Age, New Economy and China: A Close Up. Shanghai, China 28 - 30 May 2003 Lincoln, Nebraska, USA.

Professional doctorates and DBAs in Australia: dilemmas and opportunities to innovate

Erwee, Ronel. 2004. "Professional doctorates and DBAs in Australia: dilemmas and opportunities to innovate." International Journal of Organisational Behaviour. 7 (3), pp. 394-400.

An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses

Ng, Eric. 2009. "An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses." Contemporary Management Research: an international journal. 5 (3), pp. 287-299.

Retention and progression of postgraduate business students: An Australian perspective

Carroll, David, Ng, Eric and Birch, Dawn. 2009. "Retention and progression of postgraduate business students: An Australian perspective." Open Learning: The Journal of Open, Distance and e-Learning. 24 (3), pp. 197-209.

Mapping knowledge flows in virtual teams with SNA

Behrend, Frank D. and Erwee, Ronel. 2009. "Mapping knowledge flows in virtual teams with SNA." Journal of Knowledge Management. 13 (4), pp. 99-114. https://doi.org/10.1108/13673270910971860

Adaptation practices and export performance: a study of exporting firms in Zimbabwe

Sibanda, Khutula. 2007. Adaptation practices and export performance: a study of exporting firms in Zimbabwe. Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.

An exploratory study on the use of information sources by consumers to select Australian regional travel agencies

Ng, Eric. 2009. "An exploratory study on the use of information sources by consumers to select Australian regional travel agencies." Journal of Hospitality Marketing and Management. 18 (1), pp. 26-43. https://doi.org/10.1080/19368620801988990

A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses

Ng, Eric. 2008. "A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.

Performance and pay practices in German and Indian manufacturing companies

Erwee, Ronel and Palmke, Haridass. 2008. "Performance and pay practices in German and Indian manufacturing companies ." Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 CAnning Bridge, Western Australia.

Models of management consulting: a survey

Erwee, Ronel and Malan, Renee. 2009. "Models of management consulting: a survey ." Buono, Anthony F. (ed.) Emerging trends and issues in management consulting: consulting as a Janus-faced reality. Charlotte, NC. United States. Information Age Publishing. pp. 41-62

An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce

Ng, Eric, Lawley, Meredith and Summers, Jane. 2004. "An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce." 2004 Inaugural Academy of World Business, Marketing and Management Development Conference: The Challenge of Inter-Disciplinary Perspectives & Globalization in the 21st Century . Gold Coast, Australia 13 - 16 Jul 2004 Perth, Australia.

Which B2B e-business model: the case of Australian agribusiness organisations

Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.

Diversity management in German and Indian manufacturing companies

Paelmke, Haridass and Erwee, Ronel. 2008. "Diversity management in German and Indian manufacturing companies." International Journal of Organisational Behaviour. 13 (1), pp. 28-51.

An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals

Hopper, Tiana, Erwee, Ronel and Hastings, Kathy. 2007. "An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.

Cultural differences affecting German HR policies in Asia

Stehle, Wolfgang and Erwee, Ronel. 2007. "Cultural differences affecting German HR policies in Asia." Journal of Asia Business Studies. 2 (1), pp. 34-47.

Business networks: spanning boundaries and incorporating teams

Erwee, Ronel. 2001. Business networks: spanning boundaries and incorporating teams . Toowoomba, Australia. University of Southern Queensland.

Global business leadership and strategies

Erwee, Ronel. 2007. "Global business leadership and strategies." Hough, Johan and Neuland, Ernst (ed.) Global business, environments and strategies: managing for global competitive advantage. Cape Town, South Africa. Oxford University Press Southern Africa. pp. 221-242

Strategic international human resource management

Erwee, Ronel. 2007. "Strategic international human resource management." Hough, Johan and Neuland, Ernst (ed.) Global business: environments and strategies: managing for global competitive advantage, 3rd ed. Cape Town, South Africa. Oxford University Press Southern Africa. pp. 173-201

Developing professional relationships between supervisors and doctorial candidates

McPhail, Janelle and Erwee, Ronel. 2000. "Developing professional relationships between supervisors and doctorial candidates." Australian Journal of Management and Organisational Behaviour. 3 (1), pp. 76-90.

Diversity management in a South African university: a case study

Strydom, Jacques and Erwee, Ronel. 1998. "Diversity management in a South African university: a case study." Journal of Industrial Psychology. 24 (2), pp. 9 - 14.

Case study: Multotec Cyclones (Pty) Ltd

Erwee, Ronel and Venter, Dani. 2003. "Case study: Multotec Cyclones (Pty) Ltd." Hough, John, Neuland, Ernst and Bothma, N. (ed.) Global business environments and strategies: managing for global competitive advantage, 2nd ed.. Cape Town, South Africa. Oxford University Press. pp. 19-26

Using social network analysis to map information and knowledge flows in virtual project teams

Behrend, Frank D. and Erwee, Ronel. 2007. "Using social network analysis to map information and knowledge flows in virtual project teams." Rose, Elizabeth L. and Fisher, Greg (ed.) 2007 Australia and New Zealand International Business Academy Conference: Institutions and Organisations in an International Context (ANZIBA 2007). Newcastle, Australia 09 - 10 Nov 2007 Sydney, Australia.

Organisational inertia: contrasting results in Australia and South Africa

Roodt, Gert, Kinnear, Carli and Erwee, Ronel. 2003. "Organisational inertia: contrasting results in Australia and South Africa ." SA Journal of Industrial Psychology. 29 (2), pp. 1-5. https://doi.org/10.4102/sajip.v29i2.101

Transfer of human resource practices from German multinational enterprises to Asian subsidiaries

Stehle, Wolfgang and Erwee, Ronel. 2007. "Transfer of human resource practices from German multinational enterprises to Asian subsidiaries." Research and Practice in Human Resource Management. 15 (1), pp. 63-88.

Diversity management in small companies: city council case study

Steger, Mark and Erwee, Ronel. 2001. "Diversity management in small companies: city council case study." International Journal of Organisational Behaviour. 4 (1), pp. 77-95.

Organisational inertia: the OI scale's applicability in an Australian context

Roodt, Gert, Kinnear, C., Erwee, Ronel, Smith, Don, Lynch, Bernadette and Millett, Bruce. 2000. "Organisational inertia: the OI scale's applicability in an Australian context." Lee, Sang and Tidwell, Paula (ed.) 17th Pan Pacific Conference: Global Business in the New Millennium . Gold Coast, Australia 31 May - 02 Jun 2000 Lincoln, Nebraska. United States.

Knowledge creation and integration in project teams: a study of international telecommunications companies in Singapore

Poh, Lee-Guan and Erwee, Ronel. 2004. "Knowledge creation and integration in project teams: a study of international telecommunications companies in Singapore ." Journal of Management and World Business Research. 1 (1), pp. 23-44.

Building quality international channel partner relations: a dyadic perspective

Hastings, Kathy, Brown, Les, Ng, Eric and Cassidy, Frances. 2006. "Building quality international channel partner relations: a dyadic perspective." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.

An exploratory study on consumer travel agency information sources: an Australian regional analysis

Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "An exploratory study on consumer travel agency information sources: an Australian regional analysis." 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.

Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness

Ng, Eric, Brown, Les, Hastings, Kathy and Cassidy, Frances. 2006. "Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.

Cross case analysis of how SME high technology firms in Canada define performance management

Price, Sherry and Erwee, Ronel. 2006. "Cross case analysis of how SME high technology firms in Canada define performance management." Lee, Thomas W. (ed.) AM 2006: Knowledge, Action and the Public Concern . Atlanta, United States 14 - 16 Aug 2006 Westchester, NY, USA.

Exploring the major factors influencing consumer selection of travel agencies in a regional setting

Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "Exploring the major factors influencing consumer selection of travel agencies in a regional setting." Journal of Hospitality and Tourism Management. 13 (1), pp. 75-84.

Knowledge integrator nodes in teams or networks in multinational enterprises

Erwee, Ronel, Brown, Les and Poh, Lee-Guan. 2002. "Knowledge integrator nodes in teams or networks in multinational enterprises." IMP Group Asia Conference (2002). Perth, Australia 11 - 13 Dec 2002

Diversity management in South African companies

Strydom, Jacques B. and Erwee, Ronel. 1998. Diversity management in South African companies. Toowoomba, Australia. University of Southern Queensland.

Integrating diversity management initiatives with strategic human resource management

Erwee, Ronel. 2003. Integrating diversity management initiatives with strategic human resource management. Toowoomba, Australia. University of Southern Queensland.

Forming and maintaining cross-cultural interorganisational networks

Erwee, Ronel, Perry, Chad and Tidwell, Paula. 1999. "Forming and maintaining cross-cultural interorganisational networks." Lee, Sang, Old, Geoff and Reddy, Narendra (ed.) Pan Pacific Conference XVI . Fintel, Fiji 31 May - 03 Jun 1999

IHRM approaches of German MNEs and their subsidiaries in Thailand, Indonesia and Singapore

Stehle, Wolfgang and Erwee, Ronel. 2005. "IHRM approaches of German MNEs and their subsidiaries in Thailand, Indonesia and Singapore." Qumrul, Alam (ed.) 2005 Australia and New Zealand International Business Academy Conference (ANZIBA 2005). Melbourne, Australia 10 - 11 Nov 2005 Melbourne, Australia.

Adaptation of export marketing strategy in Zimbabwean export firms

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