Impact of Online Reviews on Online Hotel Booking Intentions

Paper

Lien, Ching-Yu, Li, Raci, Lo, Huey-Hsi and Ng, Eric. 2024. "Impact of Online Reviews on Online Hotel Booking Intentions." IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2023). Singapore 18 - 21 Dec 2023 United States. IEEE (Institute of Electrical and Electronics Engineers). https://doi.org/10.1109/IEEM58616.2023.10406428

Paper/Presentation Title	Impact of Online Reviews on Online Hotel Booking Intentions
Presentation Type	Paper
Authors	Lien, Ching-Yu, Li, Raci, Lo, Huey-Hsi and Ng, Eric
Journal or Proceedings Title	Proceedings of the 2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2023)
Number of Pages	3
Year	2024
Publisher	IEEE (Institute of Electrical and Electronics Engineers)
Place of Publication	United States
ISBN	9798350323153
Digital Object Identifier (DOI)	https://doi.org/10.1109/IEEM58616.2023.10406428
Web Address (URL) of Paper	https://ieeexplore.ieee.org/abstract/document/10406428
Web Address (URL) of Conference Proceedings	https://ieeexplore.ieee.org/xpl/conhome/10406295/proceeding
Conference/Event	IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2023)
Event Details	IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2023) Parent IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) Delivery In person Event Date 18 to end of 21 Dec 2023 Event Location Singapore Event Venue Marina Bay Sands Event Web Address (URL) http://ieem2023.org/public.asp?page=index.asp
Abstract	To explore the impact of online reviews on hotel booking intentions, this study reviews relevant literature studies, designs a measurement scale, and issues questionnaires for investigation. A total of 234 questionnaires were issued, 205 questionnaires were usable. The survey response rate was 87.60%. Then, the descriptive analysis, validity analysis, reliability analysis, and regression analysis were conducted on the data through statistical software SPSS19.0. The results show that online reviews have a significant positive effect on hotel booking intentions. It is expected that this study can enrich relevant studies and provide practical value and guiding significance to hotel owners under the background of Internet.
Keywords	online reviews; product sales; hotel booking intentions
Contains Sensitive Content	Does not contain sensitive content
ANZSRC Field of Research 2020	350699. Marketing not elsewhere classified
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	Guangdong Business and Technology University, China
	Jiajing University, China
	Aletheia University, Taiwan
	School of Business

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