Consumer construction of sport consumption experiences through role play: a literature review
Paper
Paper/Presentation Title | Consumer construction of sport consumption experiences through role play: a literature review |
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Presentation Type | Paper |
Authors | Volkov, Michael (Author), Johnson Morgan, Melissa (Author) and Summers, Jane (Author) |
Editors | James, Jeffrey D. |
Journal or Proceedings Title | Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Scholars: Selected Papers from the Fourth Annual Conference of the Sport Marketing Association (SMA 2006) |
Number of Pages | 14 |
Year | 2007 |
Place of Publication | Morganstown, VA |
ISBN | 9781885693808 |
Web Address (URL) of Paper | http://trove.nla.gov.au/work/28517804 |
Conference/Event | 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006) |
Event Details | 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006) Event Date 04 to end of 06 Nov 2006 Event Location Denver, Colorado |
Abstract | Evidence exists in the literature that many traditional consumer behaviours have fundamentally different meanings when considered in an experiential context. This paper posits that voicing during the experiential consumption of sport may in fact be a factor of experiential consumption rather than an expression of dissatisfaction as in the traditional complaint behaviour model. This is significant in the interpretation of experiential sport consumption where vocalising appears to serve purposes other than complaining. This paper revises the traditional complaint behaviour literature for explanations about vocalising and then offers some alternate conceptual propositions using experiential consumption literature. |
Keywords | sport marketing; role play; experiential consumption; sports fans |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350405. Sport and leisure management | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
https://research.usq.edu.au/item/9y72v/consumer-construction-of-sport-consumption-experiences-through-role-play-a-literature-review
2017
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