The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Article
Article Title | The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region |
---|---|
ERA Journal ID | 30083 |
Article Category | Article |
Authors | Summers, Jane (Author) and Johnson Morgan, Melissa (Author) |
Journal Title | Asian Journal of Marketing (National University of Singapore) |
Journal Citation | 12 (1), pp. 23-34 |
Number of Pages | 12 |
Year | 2006 |
Place of Publication | Singapore |
ISSN | 0218-6101 |
Abstract | This paper examines the impact of parental style on the sport consumption preferences of teenagers. Marketers are increasingly interested in the impact that parents have on their children’s purchase preferences and behaviours and past research suggests that the degree and nature of such influence varies with different parental styles and with different cultures. In spite of this earlier work, there is little research which looks specifically at the impact of parental style and sport consumption preferences and behaviours of teenagers. This exploratory study develops a profile of the sport consumption attitudes and behaviours of teens according to the parental style practiced by their parents. It is hoped that the paper will open an academic discourse on the subject by providing an exploratory investigation of Australian teenagers and parents, and by highlighting likely problems for sports marketers who rely on research and marketing theories that have only been tested in one cultural context, when entering new and lucrative global markets. |
Keywords | teenagers; sport consumption; parental style |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350405. Sport and leisure management | |
441001. Applied sociology, program evaluation and social impact assessment | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Department of Marketing and Tourism |
https://research.usq.edu.au/item/9y083/the-impact-of-parental-style-on-sports-consumption-preferences-of-teenagers-an-exploratory-investigation-in-the-asia-pacific-region
Download files
Published Version
Summers_Johnson_Morgan_2006_Parental_PV.pdf | ||
File access level: Anyone |
Accepted Version
Summers_JohnsonMorgan_2006_Parental_AV.pdf | ||
File access level: Anyone |
2692
total views2005
total downloads10
views this month5
downloads this month
Export as
Related outputs
Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model
Rezazade, Faeze and Summers, Jane. 2024. "Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model." Journal of International Food and Agribusiness Marketing. 36 (3), pp. 527-549. https://doi.org/10.1080/08974438.2023.2175097Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018
Rezazade, Faeze, Summers, Jane and Teik, Derek Ong Lai. 2021. "Identifying food fraud vulnerability factors in food fraud incidents – a review of global incidents 2000–2018." British Food Journal. 124 (11), pp. 4122-4142. https://doi.org/10.1108/BFJ-02-2021-0140A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective
Kille, Tarryn, Wiesner, Retha, Lee, Seung-Yong, Johnson Morgan, Melissa Johnson, Summers, Jane and Davoodian, Daniel. 2022. "Capital Factors Influencing Rural, Regional and Remote Women’s Entrepreneurship Development: An Australian Perspective." Sustainability. 14 (24). https://doi.org/10.3390/su142416442Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland
Summers, Jane, Cavaye, Jim and Woolcock, Geoffrey. 2019. "Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland." Economic Papers: a journal of applied economics and policy. 38 (2), pp. 77-94. https://doi.org/10.1111/1759-3441.12246Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
Summers, Jane and Summers, Jessica. 2017. "Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies." Journal of Marketing Management. 33 (11-12), pp. 973-1002. https://doi.org/10.1080/0267257X.2017.1311933The effects of cooperative learning on students’ perceptions of empowerment in accounting course
Zraa, Wahida, Kavanagh, Marie and Johnson Morgan, Melissa. 2012. "The effects of cooperative learning on students’ perceptions of empowerment in accounting course." 16th International Business Research Conference. Dubai, UAE 12 - 13 Apr 2012 Melbourne, Australia.Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.Mood and involvement as dual constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2003. "Mood and involvement as dual constructs in experiential research." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia United Kindom.Communication skills handbook: how to succeed in written and oral communication
Summers, Jane and Smith, Brett. 2003. Communication skills handbook: how to succeed in written and oral communication. Milton, Qld., Australia. John Wiley & Sons.Communication skills handbook
Summers, Jane and Smith, Brett. 2002. Communication skills handbook. Milton, Qld., Australia. John Wiley & Sons.Building sustainable and effective assurance of learning process in a changing higher education environment
French, Erica, Lawson, Romy, Taylor, Tracy, Herbert, James, Fallshaw, Eveline, Hall, Cathy, Kinash, Shelley and Summers, Jane. 2012. "Building sustainable and effective assurance of learning process in a changing higher education environment." 26th Australian and New Zealand Academy of Management Conference (ANZAM 2012). Perth, Australia 05 - 07 Dec 2012 Perth, Australia.The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design
Simon, Sue, Christie, Michael, Graham, Wayne and Summers, Jane. 2016. "The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design." The International Journal of Educational Organization and Leadership. 23 (3), pp. 1-16. https://doi.org/10.18848/2329-1656/CGP