|Book Category||Authored book|
|Authors||Johnson Morgan, Melissa (Author) and Summers, Jane (Author)|
|Number of Pages||320|
|Publisher||Thomson Nelson Australia Pty Ltd|
|Place of Publication||South Melbourne, Australia|
|Web Address (URL)||http://books.google.com.au/books?id=R-Kn3jVW39gC&dq=sports+marketing+summers&printsec=frontcover&source=bl&ots=9p4QwPWoZm&sig=IQU-FrIeCZx1yeWodmoQtXU2JzU&hl=en&ei=1lpNS-WKFcyHkQX9rsWlDQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CAcQ6AEwAA#v=onepage&q=&f|
Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.
|Keywords||sports; sport; marketing; sponsorship; economic aspects|
|ANZSRC Field of Research 2020||350699. Marketing not elsewhere classified|
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|Byline Affiliations||Department of Marketing and Tourism|
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