Sports marketing
Authored book
Johnson Morgan, Melissa and Summers, Jane. 2005. Sports marketing. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Book Title | Sports marketing |
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Book Category | Authored book |
Authors | Johnson Morgan, Melissa (Author) and Summers, Jane (Author) |
Number of Pages | 320 |
Year | 2005 |
Publisher | Thomson Nelson Australia Pty Ltd |
Place of Publication | South Melbourne, Australia |
ISBN | 0170128598 |
Web Address (URL) | http://books.google.com.au/books?id=R-Kn3jVW39gC&dq=sports+marketing+summers&printsec=frontcover&source=bl&ots=9p4QwPWoZm&sig=IQU-FrIeCZx1yeWodmoQtXU2JzU&hl=en&ei=1lpNS-WKFcyHkQX9rsWlDQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CAcQ6AEwAA#v=onepage&q=&f |
Abstract | Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services. |
Keywords | sports; sport; marketing; sponsorship; economic aspects |
ANZSRC Field of Research 2020 | 350699. Marketing not elsewhere classified |
Public Notes | There are no files associated with this item. |
Byline Affiliations | Department of Marketing and Tourism |
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https://research.usq.edu.au/item/9z6z4/sports-marketing
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