Communication skills handbook

Authored book


Summers, Jane and Smith, Brett. 2002. Communication skills handbook. Milton, Qld., Australia. John Wiley & Sons.
Book Title

Communication skills handbook

Book CategoryAuthored book
ERA Publisher ID2349
AuthorsSummers, Jane (Author) and Smith, Brett (Author)
Edition2nd edition
Number of Pages130
Year2002
PublisherJohn Wiley & Sons
Place of PublicationMilton, Qld., Australia
ISBN0470807636
Abstract

Abstract not available

KeywordsCommunication in management; oral communication; written communication
ANZSRC Field of Research 2020360203. Professional writing and journalism practice
Public Notes

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Byline AffiliationsDepartment of Marketing and Tourism
Queensland University of Technology
Book TitleCommunication Skills Handbook: 2nd Edition
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https://research.usq.edu.au/item/9z79z/communication-skills-handbook

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The impact of digital communications on consumer perceptions of sport celebrity transgressions
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Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261
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Critical success factors for regional community portals: a preliminary model
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Communication skills handbook: how to succeed in written and oral communication
Summers, Jane and Smith, Brett. 2003. Communication skills handbook: how to succeed in written and oral communication. Milton, Qld., Australia. John Wiley & Sons.
Building sustainable and effective assurance of learning process in a changing higher education environment
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The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design
Simon, Sue, Christie, Michael, Graham, Wayne and Summers, Jane. 2016. "The PIVOTAL leadership model: improving school leaders’ professional capacity and personal vitality through innovative postgraduate course design." The International Journal of Educational Organization and Leadership. 23 (3), pp. 1-16. https://doi.org/10.18848/2329-1656/CGP
Australian higher education evaluation through assurance of learning
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What influences Australians to buy eco-friendly FMCGs? An integrated model
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Hunting and gathering: new imperatives in mapping and collecting student learning data to assure quality outcomes
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A study of marketing implementation in brand portfolio companies
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The practice of quality in assuring learning in higher education
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MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.
Strategies to engage academics in assuring graduate attributes
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Developing DART: a digital learning tool to facilitate equity and access in the contemporary higher education context
Burton, Lorelle, Lawrence, Jill, Summers, Jane, Gibbings, Peter and Noble, Karen. 2013. "Developing DART: a digital learning tool to facilitate equity and access in the contemporary higher education context." Sims, Roderick and Kigotho, Mutuota (ed.) Open and Distance Learning Association of Australia Distance Education Summit (ODLAA 2013): Education Across Space and Time: Meeting the Diverse Needs of the Distance Learner. Sydney, Australia 04 - 06 Feb 2013 Sydney, Australia.
Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers
Summers, Jane. 2010. "Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers." 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 Morgantown, WV. United States.
Conceptualising a framework for sustainable decision making for sport funding in regional government
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Sustainability of sport in regional Australia: conceptualising a framework for analysis and decision making
Johnson Morgan, Melissa and Summers, Jane. 2012. "Sustainability of sport in regional Australia: conceptualising a framework for analysis and decision making." International Journal of Organisational Behaviour. 17 (2), pp. 49-55.
Hunters and gatherers: strategies for curriculum mapping and data collection for assurance of learning
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Conceptualising a framework for sport sustainability analysis in regional local governments
Johnson Morgan, Melissa and Summers, Jane. 2011. "Conceptualising a framework for sport sustainability analysis in regional local governments." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making
Summers, Jane and McColl-Kennedy, Janet. 1998. "Australia as a holiday destination: young Americans vs young Chinese Malaysians decision making." Journal of Hospitality and Leisure Marketing. 5 (4), pp. 33 - 55. https://doi.org/10.1300/J150v05n04_04
Sponsorship logos on FMCG packaging: what factors impact effectiveness?
Woodside, Frances and Summers, Jane. 2008. "Sponsorship logos on FMCG packaging: what factors impact effectiveness?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge. Western Australia.
Why some people pay for pleasure when others do not: a preliminary study of skaters
Young, Jared, Summers, Jane and Johnson Morgan, Melissa. 2006. "Why some people pay for pleasure when others do not: a preliminary study of skaters." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan , USA.
The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2007. "The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Sponsorship leveraged packaging: an exploratory study in FMCG
Woodside, Frances and Summers, Jane. 2011. "Sponsorship leveraged packaging: an exploratory study in FMCG." Journal of Marketing Communications. 17 (2), pp. 87-105. https://doi.org/10.1080/13527260903194667
An associate deans' community of practice: rising to the local leadership challenge to enhance learning and teaching quality
Noble, Karen, Lawrence, Jill, Burton, Lorelle J., Summers, Jane and Gibbings, Peter. 2011. "An associate deans' community of practice: rising to the local leadership challenge to enhance learning and teaching quality." DE Quarterly. 7.
Communication skills handbook for accounting, 2nd ed.
Fleet, Wendy, Summers, Jane and Smith, Brett. 2006. Communication skills handbook for accounting, 2nd ed. Brisbane, Australia. John Wiley & Sons.
The role of sponsor brand loyalty in sponsorship arrangements: FMCG context
Woodside, Frances M. and Summers, Jane. 2010. "The role of sponsor brand loyalty in sponsorship arrangements: FMCG context." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Canterbury, New Zealand.
Rugby League: a game in crisis
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2005. "Rugby League: a game in crisis." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Consumer complaint behaviour in sport consumption
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2005. "Consumer complaint behaviour in sport consumption." Pitts, Brenda G. (ed.) 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004). Memphis, TN, United States 18 - 20 Nov 2004 Morgantown, WV. United States.
Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal
Summers, Jane and Lawley, Meredith. 2003. "Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal." Queensland Review. 10 (1), pp. 123-139.
Understanding the motivations of teenagers for sport related consumption
Kanoyangwa, Ranganai, Summers, Jane and Johnson Morgan, Melissa. 2004. "Understanding the motivations of teenagers for sport related consumption." Wiley, Jim and Thirkell, Peter (ed.) ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
A cross national analysis of sport consumption
Summers, Jane and Johnson Morgan, Melissa. 2004. "A cross national analysis of sport consumption." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, WV. USA.
Sport consumption: exploring the duality of constructs in experiential research
Johnson Morgan, Melissa and Summers, Jane. 2004. "Sport consumption: exploring the duality of constructs in experiential research." Pitts, Brenda G. (ed.) Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003). Florida, United States 13 - 15 Nov 2003 Morgantown, W. Va..
Communication skills handbook
Summers, Jane and Smith, Brett. 2010. Communication skills handbook. Brisbane, Australia. John Wiley & Sons.
Sports marketing
Johnson Morgan, Melissa and Summers, Jane. 2005. Sports marketing. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Mktg, 1st Asia Pacific ed.
Lamb, Charles, Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2009. Mktg, 1st Asia Pacific ed. South Melbourne, Australia. Cengage Learning Australia.
Essentials of marketing, 2nd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing
Summers, Jane, Gardiner, Michael, Lamb, Charles, Hair, Joseph F. and McDaniel, Carl. 2003. Essentials of marketing. Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Essentials of marketing, 3rd ed.
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2009. Essentials of marketing, 3rd ed. South Melbourne, Australia. Cengage Learning Australia.
Consumer awareness of sponsorship - a FMCG context
Woodside, Frances M. and Summers, Jane. 2009. "Consumer awareness of sponsorship - a FMCG context." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2008. "Sports consumption behaviour among generation Y in mainland China." Ghose, Amitabha (ed.) Dynamics of sports marketing. Hyderabad, India. Icfai University Press. pp. 118-127
The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
Johnson Morgan, Melissa, Summers, Jane and Sassenberg, Anne-Marie. 2008. "The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
The role of nostalgia in determining consumers' sport team identification
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2008. "The role of nostalgia in determining consumers' sport team identification." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
Determination of the financial return on marketing investment for sports events in Canada
Johnson Morgan, Melissa, Seaton, Sheilagh and Summers, Jane. 2008. "Determination of the financial return on marketing investment for sports events in Canada." James, Jeffrey, Summers, Jane and Johnson Morgan, Melissa (ed.) 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008). Gold Coast, Australia 17 - 19 Jul 2008 Toowoomba, Australia.
Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages
Woodside, Frances and Summers, Jane. 2008. "Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. Shanghai, China 20 - 23 Mar 2008 Gyeongnam, Republic of Korea.
The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2008. "The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations
Summers, Jane and Johnson Morgan, Melissa. 2008. "More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations." Public Relations Review. 34 (2), pp. 176-182. https://doi.org/10.1016/j.pubrev.2008.03.014
An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce
Ng, Eric, Lawley, Meredith and Summers, Jane. 2004. "An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce." 2004 Inaugural Academy of World Business, Marketing and Management Development Conference: The Challenge of Inter-Disciplinary Perspectives & Globalization in the 21st Century . Gold Coast, Australia 13 - 16 Jul 2004 Perth, Australia.
Which B2B e-business model: the case of Australian agribusiness organisations
Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Understanding consumer responses to special event entertainment (SEE) in shopping centres
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Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2007. "Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?" Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Evoking the past: exploring nostalgia's relevance to sport consumption
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Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2007. "Consumer construction of sport consumption experiences through role play: a literature review." James, Jeffrey D. (ed.) 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006). Denver, Colorado 04 - 06 Nov 2006 Morganstown, VA.
The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Summers, Jane and Johnson Morgan, Melissa. 2006. "The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region." Asian Journal of Marketing (National University of Singapore). 12 (1), pp. 23-34.
The impact of structure on marketing success in Australian Rules Football clubs
Johnson Morgan, Melissa, Summers, Jane and West, Kristy. 2006. "The impact of structure on marketing success in Australian Rules Football clubs." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2005). Prague, Czech Republic 03 - 07 Aug 2005 Ypsilanti, Michigan, USA.
Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?" Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand
Summers, Jane, Lorterapong, Atasit and Johnson Morgan, Melissa. 2006. "Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.
Defining consumer responses to special event entertainment (SEE): key constructs and propositions
Sit, Jason, Johnson Morgan, Melissa and Summers, Jane. 2006. "Defining consumer responses to special event entertainment (SEE): key constructs and propositions." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.
A Meta-Analysis of Perceived Locus of Causality in Exercise, Sport, and Physical Education Contexts
Chatzisarantis, Nikos L. D., Hagger, Martin S., Biddle, Stuart J. H., Smith, Brett and Wang, John C. K.. 2003. "A Meta-Analysis of Perceived Locus of Causality in Exercise, Sport, and Physical Education Contexts." Journal of Sport and Exercise Psychology. 25 (3), pp. 284-306. https://doi.org/10.1123/jsep.25.3.284