Consumer behaviour: implications for marketing strategy, 5th ed.
Textbook (chapter)
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.
Chapter Title | Consumer behaviour: implications for marketing strategy, 5th ed. |
---|---|
Book Chapter Category | Textbook (chapter) |
Book Title | Consumer behaviour: implications for marketing strategy, 5th ed. |
Authors | Summers, Jane (Author), Johnson Morgan, Melissa (Author) and Volkov, Michael (Author) |
Editors | Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. |
Number of Pages | 667 |
Year | 2007 |
Publisher | McGraw-Hill Australia |
Place of Publication | Sydney, Australia |
ISBN | 9780074716922 |
Abstract | Various case studies and reviews provided by the three USQ authors. |
Keywords | customers; behaviour; marketing |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350606. Marketing research methodology | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
Permalink -
https://research.usq.edu.au/item/q0x30/consumer-behaviour-implications-for-marketing-strategy-5th-ed
2241
total views6
total downloads9
views this month0
downloads this month