Essentials of marketing, 2nd ed.
Authored book
Summers, Jane, Gardiner, Michael, Lamb, Charles W., Hair, Joseph F. and McDaniel, Carl. 2005. Essentials of marketing, 2nd ed. South Melbourne, Australia. Thomson Nelson Australia Pty Ltd.
Book Title | Essentials of marketing, 2nd ed. |
---|---|
Book Category | Authored book |
Authors | Summers, Jane (Author), Gardiner, Michael (Author), Lamb, Charles W. (Author), Hair, Joseph F. (Author) and McDaniel, Carl (Author) |
Number of Pages | 541 |
Year | 2005 |
Publisher | Thomson Nelson Australia Pty Ltd |
Place of Publication | South Melbourne, Australia |
ISBN | 0170122670 |
Abstract | This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications. |
Keywords | marketing; essentials; introductory |
ANZSRC Field of Research 2020 | 350608. Marketing theory |
Public Notes | There are no files associated with this item. |
Byline Affiliations | School of Management and Marketing |
Texas Christian University, United States | |
Louisiana State University, United States | |
University of Texas, United States |
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https://research.usq.edu.au/item/9z6z2/essentials-of-marketing-2nd-ed
1974
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