Application and device characteristics as drivers for smart mobile device adoption and productivity

Article

Ally, Mustafa and Gardiner, Michael. 2012. "Application and device characteristics as drivers for smart mobile device adoption and productivity." International Journal of Organisational Behaviour. 17 (4), pp. 35-47.
Article Title

Application and device characteristics as drivers for smart mobile device adoption and productivity

ERA Journal ID21951
Article CategoryArticle
AuthorsAlly, Mustafa (Author) and Gardiner, Michael (Author)
Journal TitleInternational Journal of Organisational Behaviour
Journal Citation17 (4), pp. 35-47
Number of Pages13
Year2012
Place of PublicationToowoomba, Australia
ISSN1440-5377
Web Address (URL)http://www.usq.edu.au/business-law/research/ijob/articles
Abstract

This paper proposes an adaptation of the Technology Acceptance Model (TAM) that
can be employed to explain and predict the acceptance of SMDs. Also included in the
model are a number of external and new moderating variables that can be used to
explain user intentions and subsequent usage behaviour. The model holds that Perceived
Mobility Value and Perceived Enjoyment are direct determinants of usage intention and behaviour and that Activity-based Usage and Device Characteristics are posited to mediate the impact of these constructs. The proposed model aims to enhance one’s understanding of consumer motivations for using SMDs and can aid efforts to promote
the adoption and diffusion of these devices.

KeywordsSmart Mobile Devices, TAM, technology adoption, consumer motivation, smart devices
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
350606. Marketing research methodology
460909. Information systems philosophy, research methods and theory
Public Notes

© M Ally & M Gardiner. Authors retain copyright.

Byline AffiliationsSchool of Information Systems
School of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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