Consumer complaint behaviour in sport consumption
Paper
Paper/Presentation Title | Consumer complaint behaviour in sport consumption |
---|---|
Presentation Type | Paper |
Authors | Volkov, Michael (Author), Johnson Morgan, Melissa (Author) and Summers, Jane (Author) |
Editors | Pitts, Brenda G. |
Journal or Proceedings Title | Where Sport Marketing Theory Meets Practice: Selected Papers from the Second Annual Conference of the Sport Marketing Association (SMA 2004) |
Number of Pages | 15 |
Year | 2005 |
Place of Publication | Morgantown, WV. United States |
ISBN | 1885693672 |
Conference/Event | 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004) |
Event Details | 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004) Event Date 18 to end of 20 Nov 2004 Event Location Memphis, TN, United States |
Abstract | While consumer complaint behaviour, and specifically voicing, has been extensively investigated from the |
Keywords | sports attendance; complaint motivation; complaining behaviour; consumer complaint behaviour; voicing |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350405. Sport and leisure management | |
520599. Social and personality psychology not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Book Title | Where sport marketing theory meets practice: selected papers from the Second Annual Conference of the Sports Marketing Association |
https://research.usq.edu.au/item/9z8wz/consumer-complaint-behaviour-in-sport-consumption
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