Intend to use green energy?
Paper
Paper/Presentation Title | Intend to use green energy? |
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Presentation Type | Paper |
Authors | Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves |
Journal or Proceedings Title | Proceedings of the 2023 AMA Winter Academic Conference |
Journal Citation | 34, pp. 462-465 |
Number of Pages | 4 |
Year | 2023 |
Place of Publication | United States |
ISBN | 9780877570158 |
Web Address (URL) of Conference Proceedings | https://www.ama.org/wp-content/uploads/2023/02/Proceedings-2..pdf |
Conference/Event | 2023 AMA Winter Academic Conference |
Event Details | 2023 AMA Winter Academic Conference Parent AMA Winter Academic Conference Delivery In person Event Date 10 to end of 12 Feb 2023 Event Location United States Event Web Address (URL) |
Abstract | The interest to use of green energy has been rising globally. However, there is scarce research in the domain of sustainable marketing and green energy (GE), despite the importance of this area. In this study, considering the Theory of Planned Behaviour (TPB, Ajzen, 1991), environmental attitude about GE, social influence toward GE and willingness to pay (WTP) for green energy were analysed as determinants of the intention to use green energy (IG). WTP is added to TPB to identify whether its effect on the intention to use green energy. The statistical tools in the SmartPLS3 software package were then employed to analyse the reliability |
Keywords | Intention to use green energy (IG), Willingness to pay (WTP). |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | University of Southern Queensland |
BRAC University, Bangladesh |
https://research.usq.edu.au/item/wq7x4/intend-to-use-green-energy
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