Consumers perceptions towards organic food in Yogyakarta, Indonesia

Article

Kurnia, P., Sun, X. and Collins, R.. 2013. "Consumers perceptions towards organic food in Yogyakarta, Indonesia ." Acta Horticulturae. 1006, pp. 185-191. https://doi.org/10.17660/ActaHortic.2013.1006.22

Article Title	Consumers perceptions towards organic food in Yogyakarta, Indonesia
ERA Journal ID	5378
Article Category	Article
Authors	Kurnia, P. (Author), Sun, X. (Author) and Collins, R. (Author)
Journal Title	Acta Horticulturae
Journal Citation	1006, pp. 185-191
Number of Pages	7
Year	2013
Place of Publication	Belgium
ISSN	0567-7572
Digital Object Identifier (DOI)	https://doi.org/10.17660/ActaHortic.2013.1006.22
Web Address (URL)	http://www.ishs.org/ishs-article/1006_22
Abstract	Consumer behaviour in purchasing organic food products in Muslim countries has rarely been studied. This paper explores consumers understanding, perceptions and purchasing behaviour of organic foods in three regions of Yogyakarta, Indonesia. It was found that consumers had limited knowledge of organic food. In comparison with conventionally produced food, consumers held positive attitudes towards organic food. Statistical analysis revealed that age, income and level of education influenced consumers perceptions. However, perceptions were not affected by gender. The major obstacles preventing people from purchasing organic foods was the high price, nonavailability, the lack of credentials and poor appearance. The implications of these findings for supply chain management are discussed.
Keywords	chain management; consumer perceptions; Indonesia; organic food
ANZSRC Field of Research 2020	350602. Consumer-oriented product or service development
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	University of Queensland
Institution of Origin	University of Southern Queensland

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