Consumers perceptions towards organic food in Yogyakarta, Indonesia

Article


Kurnia, P., Sun, X. and Collins, R.. 2013. "Consumers perceptions towards organic food in Yogyakarta, Indonesia ." Acta Horticulturae. 1006, pp. 185-191. https://doi.org/10.17660/ActaHortic.2013.1006.22
Article Title

Consumers perceptions towards organic food in Yogyakarta, Indonesia

ERA Journal ID5378
Article CategoryArticle
AuthorsKurnia, P. (Author), Sun, X. (Author) and Collins, R. (Author)
Journal TitleActa Horticulturae
Journal Citation1006, pp. 185-191
Number of Pages7
Year2013
Place of PublicationBelgium
ISSN0567-7572
Digital Object Identifier (DOI)https://doi.org/10.17660/ActaHortic.2013.1006.22
Web Address (URL)http://www.ishs.org/ishs-article/1006_22
Abstract

Consumer behaviour in purchasing organic food products in Muslim countries has rarely been studied. This paper explores consumers understanding, perceptions and purchasing behaviour of organic foods in three regions of Yogyakarta, Indonesia. It was found that consumers had limited knowledge of organic food. In comparison with conventionally produced food, consumers held positive attitudes towards organic food. Statistical analysis revealed that age, income and level of education influenced consumers perceptions. However, perceptions were not affected by gender. The major obstacles preventing people from purchasing organic foods was the high price, nonavailability, the lack of credentials and poor appearance. The implications of these findings for supply chain management are discussed.

Keywordschain management; consumer perceptions; Indonesia; organic food
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
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Byline AffiliationsUniversity of Queensland
Institution of OriginUniversity of Southern Queensland
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https://research.usq.edu.au/item/q3607/consumers-perceptions-towards-organic-food-in-yogyakarta-indonesia

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