Segmenting consumers of tomato in Nepal: implications for value chain development

Paper

Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers of tomato in Nepal: implications for value chain development." 22nd Annual IFAMA World Forum and Symposium . Shanghai, China 11 - 12 Jun 2012 College Station, TX, United States.

Paper/Presentation Title	Segmenting consumers of tomato in Nepal: implications for value chain development
Presentation Type	Paper
Authors	Adhikari, Rajendra Prasad (Author), Collins, Ray (Author) and Sun, Ximing (Author)
Journal or Proceedings Title	Proceedings of the 22nd Annual IFAMA World Forum and Symposium
Number of Pages	17
Year	2012
Place of Publication	College Station, TX, United States
Conference/Event	22nd Annual IFAMA World Forum and Symposium
Event Details	22nd Annual IFAMA World Forum and Symposium Event Date 11 to end of 12 Jun 2012 Event Location Shanghai, China
Abstract	The Nepalese government is piloting five agricultural projects described as taking a value chain approach to development. Although consumer value lies at the core of value chain management principles, none of these projects adopts a consumer perspective. This is an example of a more widespread gap in both the literature and practice as to how consumer perspectives can be used in the development of agrifood value chains in developing countries. Using a consumer segmentation analysis, this paper examines consumer values in the consumption of fresh tomato in Nepal and their implications for value chain development.
ANZSRC Field of Research 2020	350605. Marketing management (incl. strategy and customer relations)
Public Notes	No evidence of copyright restrictions preventing deposit.
Byline Affiliations	University of Queensland
Institution of Origin	University of Southern Queensland

Permalink -

https://research.usq.edu.au/item/q3609/segmenting-consumers-of-tomato-in-nepal-implications-for-value-chain-development

1636
total views
8
total downloads
1
views this month
0
downloads this month

Export as

Related outputs

Value chain analysis of high value horticulture products and report documentation from Queensland Murray-Darling Basin

Zull, Andrew, Sun, Ximing (Tim), Nugent, Timothy and Woodhead, Alice. 2017. Value chain analysis of high value horticulture products and report documentation from Queensland Murray-Darling Basin. Toowoomba, Australia. Unpublished.

Opportunities and challenges relating to the export of fruit and vegetable products from Queensland to Asian Countries

Sun, Ximing. 2016. Opportunities and challenges relating to the export of fruit and vegetable products from Queensland to Asian Countries. Toowoomba, Australia. Unpublished.

Chinese food distribution and retail outlets

Sun, Ximing, Zhang, Shane, Woodhead, Alice and Nugent, Timothy. 2016. Chinese food distribution and retail outlets. Toowoomba, Australia. Unpublished.

Why China? Shanghai and food consumption trends

Ng, Eric, Sun, Ximing, Woodhead, Alice and Nugent, Timothy. 2016. Why China? Shanghai and food consumption trends. Toowoomba, Australia. Unpublished.

Consumers perceptions towards organic food in Yogyakarta, Indonesia

Kurnia, P., Sun, X. and Collins, R.. 2013. "Consumers perceptions towards organic food in Yogyakarta, Indonesia ." Acta Horticulturae. 1006, pp. 185-191. https://doi.org/10.17660/ActaHortic.2013.1006.22

The impact of the agropolitan project on agribusiness activities in Waliksarimadu, Central Java Province, Indonesia - using chili farmers as an example

Widijastuti, E., Sun, X. and Collins, R.. 2013. "The impact of the agropolitan project on agribusiness activities in Waliksarimadu, Central Java Province, Indonesia - using chili farmers as an example." Acta Horticulturae. 1006, pp. 411-416. https://doi.org/10.17660/ActaHortic.2013.1006.52

A preliminary study of Chinese consumers' willingness-to-pay for fruit produced with sustainable attributes

Sun, X. and Collins, R.. 2013. "A preliminary study of Chinese consumers' willingness-to-pay for fruit produced with sustainable attributes." Acta Horticulturae. 1006, pp. 349-353. https://doi.org/10.17660/ActaHortic.2013.1006.44

Determinants of small-scale fishermen's income on Oman's Batinah Coast

al-Jabri, Omar, Collins, Ray, Sun, Ximing, Omezzine, Abdallah and Belwal, Rakesh. 2013. "Determinants of small-scale fishermen's income on Oman's Batinah Coast." Marine Fisheries Review. 75 (3), pp. 21-32. https://doi.org/10.7755/MFR.75.3.3

Relationship management in a value chain involving 'bottom of the pyramid' participants: a case study from Nepal

Adhikari, R. P., Collins, R. and Sun, X.. 2013. "Relationship management in a value chain involving 'bottom of the pyramid' participants: a case study from Nepal." Acta Horticulturae. 1006, pp. 41-48. https://doi.org/10.17660/ActaHortic.2013.1006.3

Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship

Collins, Ray, Sun, Ximing and Li, Chong Guang. 2012. "Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship." Asia Pacific Business Review. 18 (3), pp. 391-405. https://doi.org/10.1080/13602381.2011.624359