Segmenting consumers of tomato in Nepal: implications for value chain development

Paper

Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers of tomato in Nepal: implications for value chain development." 22nd Annual IFAMA World Forum and Symposium . Shanghai, China 11 - 12 Jun 2012 College Station, TX, United States.

Paper/Presentation Title	Segmenting consumers of tomato in Nepal: implications for value chain development
Presentation Type	Paper
Authors	Adhikari, Rajendra Prasad (Author), Collins, Ray (Author) and Sun, Ximing (Author)
Journal or Proceedings Title	Proceedings of the 22nd Annual IFAMA World Forum and Symposium
Number of Pages	17
Year	2012
Place of Publication	College Station, TX, United States
Conference/Event	22nd Annual IFAMA World Forum and Symposium
Event Details	22nd Annual IFAMA World Forum and Symposium Event Date 11 to end of 12 Jun 2012 Event Location Shanghai, China
Abstract	The Nepalese government is piloting five agricultural projects described as taking a value chain approach to development. Although consumer value lies at the core of value chain management principles, none of these projects adopts a consumer perspective. This is an example of a more widespread gap in both the literature and practice as to how consumer perspectives can be used in the development of agrifood value chains in developing countries. Using a consumer segmentation analysis, this paper examines consumer values in the consumption of fresh tomato in Nepal and their implications for value chain development.
ANZSRC Field of Research 2020	350605. Marketing management (incl. strategy and customer relations)
Public Notes	No evidence of copyright restrictions preventing deposit.
Byline Affiliations	University of Queensland
Institution of Origin	University of Southern Queensland

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