Segmenting consumers of tomato in Nepal: implications for value chain development

Paper


Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing. 2012. "Segmenting consumers of tomato in Nepal: implications for value chain development." 22nd Annual IFAMA World Forum and Symposium . Shanghai, China 11 - 12 Jun 2012 College Station, TX, United States.
Paper/Presentation Title

Segmenting consumers of tomato in Nepal: implications for value chain development

Presentation TypePaper
AuthorsAdhikari, Rajendra Prasad (Author), Collins, Ray (Author) and Sun, Ximing (Author)
Journal or Proceedings TitleProceedings of the 22nd Annual IFAMA World Forum and Symposium
Number of Pages17
Year2012
Place of PublicationCollege Station, TX, United States
Conference/Event22nd Annual IFAMA World Forum and Symposium
Event Details
22nd Annual IFAMA World Forum and Symposium
Event Date
11 to end of 12 Jun 2012
Event Location
Shanghai, China
Abstract

The Nepalese government is piloting five agricultural projects described as taking a value chain approach to development. Although consumer value lies at the core of value chain management principles, none of these projects adopts a consumer perspective. This is an example of a more widespread gap in both the literature and practice as to how consumer perspectives can be used in the development of agrifood value chains in developing countries. Using a consumer segmentation analysis, this paper examines consumer values in the consumption of fresh tomato in Nepal and their implications for value chain development.

ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
Public Notes

No evidence of copyright restrictions preventing deposit.

Byline AffiliationsUniversity of Queensland
Institution of OriginUniversity of Southern Queensland
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