Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia
Paper
Paper/Presentation Title | Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia |
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Presentation Type | Paper |
Authors | Rofiq, Ainur (Author), Mula, Joseph M. (Author) and Scott, Albert (Author) |
Editors | Shaeffer, James M. |
Journal or Proceedings Title | Proceedings of the International Conference on Management and Service Science (MASS 2011) |
ERA Conference ID | 60461 |
Number of Pages | 4 |
Year | 2011 |
Place of Publication | United States |
ISBN | 9781424465811 |
Digital Object Identifier (DOI) | https://doi.org/10.1109/ICMSS.2011.5999076 |
Web Address (URL) of Paper | https://ieeexplore.ieee.org/document/5999076 |
Conference/Event | International Conference on Management and Service Science (MASS 2011) |
International Conference on Management and Service Science (MASS) | |
Event Details | International Conference on Management and Service Science (MASS 2011) Event Date 12 to end of 14 Aug 2011 Event Location Wuhan, China |
Event Details | International Conference on Management and Service Science (MASS) MASS |
Abstract | The purpose of this paper is to provide empirical evidence of an examined model of purchase intentions on business to consumer e-commerce transactions in developing countries using Indonesia as a case study. Adopting the theory of planned behavior, data from an Indonesia Internet discussion group was analyzed using structural equation modeling. The main finding is that purchase intention of business to consumer e-commerce transactions in developing countries such as Indonesia is able to be predicted by theory of planned behavior. Limited numbers of previous studies accommodate some proof of the theory of planned behavior and its application to explain consumers' purchase intentions in developing countries. This empirical study has provided evidence that the model is applicable in this context. |
Keywords | planned behavior; purchase intentions; e-commerce; developing country; Indonesia |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350303. Business information systems | |
520105. Psychological methodology, design and analysis | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Accounting, Economics and Finance |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0x47/purchase-intention-to-undertake-e-commerce-transactions-in-developing-countries-application-of-theory-of-planned-behavior-in-indonesia
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