Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia

Paper

Rofiq, Ainur, Mula, Joseph M. and Scott, Albert. 2011. "Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia." Shaeffer, James M. (ed.) International Conference on Management and Service Science (MASS 2011) . Wuhan, China 12 - 14 Aug 2011 United States. https://doi.org/10.1109/ICMSS.2011.5999076
Paper/Presentation Title

Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia

Presentation TypePaper
AuthorsRofiq, Ainur (Author), Mula, Joseph M. (Author) and Scott, Albert (Author)
EditorsShaeffer, James M.
Journal or Proceedings TitleProceedings of the International Conference on Management and Service Science (MASS 2011)
ERA Conference ID60461
Number of Pages4
Year2011
Place of PublicationUnited States
ISBN9781424465811
Digital Object Identifier (DOI)https://doi.org/10.1109/ICMSS.2011.5999076
Web Address (URL) of Paperhttps://ieeexplore.ieee.org/document/5999076
Conference/EventInternational Conference on Management and Service Science (MASS 2011)
International Conference on Management and Service Science (MASS)
Event Details
International Conference on Management and Service Science (MASS 2011)
Event Date
12 to end of 14 Aug 2011
Event Location
Wuhan, China
Event Details
International Conference on Management and Service Science (MASS)
MASS
Abstract

The purpose of this paper is to provide empirical evidence of an examined model of purchase intentions on business to consumer e-commerce transactions in developing countries using Indonesia as a case study. Adopting the theory of planned behavior, data from an Indonesia Internet discussion group was analyzed using structural equation modeling. The main finding is that purchase intention of business to consumer e-commerce transactions in developing countries such as Indonesia is able to be predicted by theory of planned behavior. Limited numbers of previous studies accommodate some proof of the theory of planned behavior and its application to explain consumers' purchase intentions in developing countries. This empirical study has provided evidence that the model is applicable in this context.

Keywordsplanned behavior; purchase intentions; e-commerce; developing country; Indonesia
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
350303. Business information systems
520105. Psychological methodology, design and analysis
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Byline AffiliationsSchool of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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Li, Ping and Mula, Joseph M.. 2009. "Electronic data interchange (EDI) adoption: a study of SMEs in Singapore." Cater-Steel, Aileen and Al-Hakim, Latif (ed.) Information systems research methods, epistemology, and applications. Hershey PA, USA. IGI Global. pp. 272-292
An analysis-form of soft systems methodology for information systems maintenance
Lai, Ivan Ka-Wai and Mula, Joseph M.. 2009. "An analysis-form of soft systems methodology for information systems maintenance." Cater-Steel, Aileen and Al-Hakim, Latif (ed.) Information systems research methods, epistemology, and applications. Hershey, PA. United States. IGI Global. pp. 197-209
Solar Australia: Australia at the crossroads: a report on a project for the Foundation for Australian Resources evaluating Australia's solar energy policy alternatives
Mula, J. M., Ward, R. A., Thornton, B. S. and Malanos, C.. 1977. Solar Australia: Australia at the crossroads: a report on a project for the Foundation for Australian Resources evaluating Australia's solar energy policy alternatives. Sydney, Australia. Foundation for Australian Resources.
Strategy diversity in Australian family owned businesses: impact of environment induced constraints
Moores, K. and Mula, J.. 1998. "Strategy diversity in Australian family owned businesses: impact of environment induced constraints." Bond Management Review. 5 (2), pp. 25-33.
Global economic modelling: some Australian and New Zealand perspectives
Mula, Joseph M. and MacRae, Don. 1979. "Global economic modelling: some Australian and New Zealand perspectives." 4th Australia and New Zealand Regional Science Association Conference 1979 . Albury-Wodonga, Australia 02 - 05 Dec 1979 Canberra, Australia.
Modelling Australian international relationships: an approach through dynamic simulation
Mula, Joseph M. and MacRae, Don. 1979. "Modelling Australian international relationships: an approach through dynamic simulation." Symposium on Methodologies for Social Forecasting 1979: Futurology. Melbourne, Australia 21 - 23 Nov 1979 Canberra, Australia.
Aspects of a world model for Australian resources and environmental assessment
MacRae, Don and Mula, Joseph M.. 1978. "Aspects of a world model for Australian resources and environmental assessment." A Survey of Recent Developments in Economics 1978. Canberra, Australia 15 Feb 1978 Canberra, Australia.
A bibliographical survey of books, journals and bibliographies on world modelling and future studies
Phung Tran, K. and Mula, Joseph M.. 1979. A bibliographical survey of books, journals and bibliographies on world modelling and future studies. Canberra, Australia. AREA Project, Dept. of Science and the Environment.
A survey of world and Australian models
Mula, Joseph M.. 1979. A survey of world and Australian models. Canberra, Australia. AREA Project, Dept. of Science and the Environment.
Prospect 2000: Australia in a world context
Mula, Joseph M. and MacRae, Don. 1979. "Prospect 2000: Australia in a world context ." 50th Anniversary ANZAAS Conference (ANZAAS 1979): Prospect 2000. Perth, Western Australia 14 - 18 May 1979 Canberra, Australia.
A preliminary account of Australian agriculture in a global economic context
Mula, Joseph M. and MacRae, Don. 1979. "A preliminary account of Australian agriculture in a global economic context." 1979 Australian Agricultural Economics Society Conference. Canberra, Australia 16 Aug 1979 Canberra, Australia.