The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions

Paper

Rofiq, Ainur and Mula, Joseph M.. 2010. "The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions." iCAST 2010: International Conference on Arts, Social Sciences and Technology. Penang, Malaysia 24 - 25 Feb 2010 Kedah, Malaysia.
Paper/Presentation Title

The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions

Presentation TypePaper
AuthorsRofiq, Ainur (Author) and Mula, Joseph M. (Author)
Journal or Proceedings TitleProceedings of the International Conference on Arts, Social Sciences and Technology (iCAST2010)
Number of Pages9
Year2010
Place of PublicationKedah, Malaysia
ISBN9789834449919
Web Address (URL) of Paperhttp://ssrn.com/abstract=1873952
Conference/EventiCAST 2010: International Conference on Arts, Social Sciences and Technology
Event Details
iCAST 2010: International Conference on Arts, Social Sciences and Technology
Event Date
24 to end of 25 Feb 2010
Event Location
Penang, Malaysia
Abstract

This study aims at analysing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesian e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.

Keywordse-Commerce; trust; ability; benevolence; integrity
ANZSRC Field of Research 2020500102. Business ethics
350303. Business information systems
380203. Economic models and forecasting
Public Notes

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Byline AffiliationsFaculty of Business
School of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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