Impact of cyber fraud and trust on e-commerce use: a proposed model by adopting theory of planned behaviour

Paper

Rofiq, Ainur and Mula, Joseph M.. 2010. "Impact of cyber fraud and trust on e-commerce use: a proposed model by adopting theory of planned behaviour." 21st Australasian Conference on Information Systems (ACIS 2010). Brisbane, Australia 01 - 03 Dec 2010 Brisbane, Australia.
Paper/Presentation Title

Impact of cyber fraud and trust on e-commerce use: a proposed model by adopting theory of planned behaviour

Presentation TypePaper
AuthorsRofiq, Ainur (Author) and Mula, Joseph M. (Author)
Journal or Proceedings TitleProceedings of the 21st Australasian Conference on Information Systems (ACIS 2010)
Number of Pages9
Year2010
Place of PublicationBrisbane, Australia
Web Address (URL) of Paperhttp://conferenceit.com.au/acis2010/index.htm
Web Address (URL) of Conference Proceedingshttps://aisel.aisnet.org/acis2010/
Conference/Event21st Australasian Conference on Information Systems (ACIS 2010)
Event Details
21st Australasian Conference on Information Systems (ACIS 2010)
Parent
Australasian Conference on Information Systems (ACIS)
Delivery
In person
Event Date
01 to end of 03 Dec 2010
Event Location
Brisbane, Australia
Abstract

E-commerce grows rapidly in over the world. Businesses believe by converting model of transactions using e-commerce technology will provide competitive advantages. On the other hand, this way faces potential threats such as cyber fraud. This paper aims to propose a model of customer’s intention to purchase using internet based e-commerce in relation with cyber fraud perception, medium (internet) trust, and seller trust. The model is developed by adopting Theory of Trust, Concept of Medium Trust, Theory of Planned Behaviour and Concepts of Fraud. To examine the proposed model, data will be gathered from e-commerce customers via online survey and then will be analysed using structural equation model (SEM).

Keywordse-commerce; cyber fraud perception; medium (internet) trust; seller trust; intention to purchase
ANZSRC Field of Research 2020500102. Business ethics
460499. Cybersecurity and privacy not elsewhere classified
350303. Business information systems
Public Notes

Authors retain copyright. [Rofiq and Mula] © 2010. The authors assign to ACIS and educational and non-profit institutions a nonexclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the authors.

Byline AffiliationsSchool of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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