The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions
Paper
Paper/Presentation Title | The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions |
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Presentation Type | Paper |
Authors | Rofiq, Ainur (Author) and Mula, Joseph M. (Author) |
Editors | Scheepers, Helana and Davern, Michael |
Journal or Proceedings Title | Proceedings of the 20th Australasian Conference on Information Systems (ACIS 2009) |
ERA Conference ID | 42485 |
Number of Pages | 8 |
Year | 2009 |
Place of Publication | Melbourne, Australia |
Web Address (URL) of Paper | http://www.infotech.monash.edu.au/about/news/conferences/acis09/Proceedings/proceedings.html |
Conference/Event | 20th Australasian Conference on Information Systems (ACIS 2009): Evolving Boundaries and New Frontiers: Defining the IS Discipline |
Australasian Conference on Information Systems | |
Event Details | Australasian Conference on Information Systems ACIS Rank A A A |
Event Details | 20th Australasian Conference on Information Systems (ACIS 2009): Evolving Boundaries and New Frontiers: Defining the IS Discipline Event Date 02 to end of 04 Dec 2009 Event Location Melbourne, Australia |
Abstract | This study aims at analyzing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesia e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust. |
Keywords | e-commerce; trust; ability; benevolence; integrity; Indonesia |
ANZSRC Field of Research 2020 | 500102. Business ethics |
350499. Commercial services not elsewhere classified | |
350710. Organisational behaviour | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | University of Brawijaya, Indonesia |
School of Accounting, Economics and Finance |
https://research.usq.edu.au/item/9z3zy/the-effect-of-customers-trust-on-e-commerce-a-survey-of-indonesian-customer-b-to-c-transactions
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