The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions

Paper

Rofiq, Ainur and Mula, Joseph M.. 2009. "The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions." Scheepers, Helana and Davern, Michael (ed.) 20th Australasian Conference on Information Systems (ACIS 2009). Melbourne, Australia 02 - 04 Dec 2009 Melbourne, Australia.

Paper/Presentation Title	The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions
Presentation Type	Paper
Authors	Rofiq, Ainur (Author) and Mula, Joseph M. (Author)
Editors	Scheepers, Helana and Davern, Michael
Journal or Proceedings Title	Proceedings of the 20th Australasian Conference on Information Systems (ACIS 2009)
Number of Pages	8
Year	2009
Place of Publication	Melbourne, Australia
Web Address (URL) of Paper	http://www.infotech.monash.edu.au/about/news/conferences/acis09/Proceedings/proceedings.html
Web Address (URL) of Conference Proceedings	https://aisel.aisnet.org/acis2009/index.html
Conference/Event	20th Australasian Conference on Information Systems (ACIS 2009)
Event Details	Rank A A
Event Details	20th Australasian Conference on Information Systems (ACIS 2009) Parent Australasian Conference on Information Systems (ACIS) Delivery In person Event Date 02 to end of 04 Dec 2009 Event Location Melbourne, Australia
Abstract	This study aims at analyzing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesia e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.
Keywords	e-commerce; trust; ability; benevolence; integrity; Indonesia
ANZSRC Field of Research 2020	500102. Business ethics
	350499. Commercial services not elsewhere classified
	350710. Organisational behaviour
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	University of Brawijaya, Indonesia
	School of Accounting, Economics and Finance

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The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions

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