The impact of strategic orientation dimensions on business performance: a case study based on an international organisation

Paper

Choy, Samuel S. M. and Mula, Joseph M.. 2008. "The impact of strategic orientation dimensions on business performance: a case study based on an international organisation." Wilson, Marie (ed.) ANZAM 2008: Managing in the Pacific Century. Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.
Paper/Presentation Title

The impact of strategic orientation dimensions on business performance: a case study based on an international organisation

Presentation TypePaper
AuthorsChoy, Samuel S. M. (Author) and Mula, Joseph M. (Author)
EditorsWilson, Marie
Journal or Proceedings TitleProceedings of the 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008)
ERA Conference ID76596
Number of Pages11
Year2008
Place of PublicationCanning Bridge, Western Australia
ISBN1863081496
Web Address (URL) of Paperhttp://wms-soros.mngt.waikato.ac.nz/NR/exeres/3F23F6E5-DC03-4FD0-A610-C54F3FB933A4.htm
Conference/EventANZAM 2008: Managing in the Pacific Century
ANZMAC Conference
Event Details
ANZMAC Conference
Australian and New Zealand Marketing Academy Conference
Rank
C
Event Details
ANZAM 2008: Managing in the Pacific Century
Event Date
02 to end of 05 Dec 2008
Event Location
Auckland, New Zealand
Abstract

This paper examines the different combinations of the dimensions of strategic orientation at the business unit manager's level of analysis. It is argued that some of these dimensions are dominant and that certain patterns of these dimensions associate closely with strong business performance. Furthermore, these combinations or patterns vary significantly across business units of the same organisation located in different regions of the world. The findings of this study of managers from a large multi-national corporation that has more than four thousand employees spread over forty subsidiaries around the world appear to support the study’s hypotheses. These results are expected to provide management with valuable practical insights into the relationship between different patterns of strategic orientation and business performance.

Keywordsstrategic orientation; organisational performance; multi-national corporation; STROBE; business level strategy; organisational change
ANZSRC Field of Research 2020350706. International business
359999. Other commerce, management, tourism and services not elsewhere classified
350711. Organisational planning and management
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Byline AffiliationsUniversity of Newcastle
School of Accounting, Economics and Finance
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