The opening of Pandora's box

Article

Tai, Aylwin and Mula, Joseph. 2003. "The opening of Pandora's box." Asian Golf Monthly.
Article Title

The opening of Pandora's box

Article CategoryArticle
AuthorsTai, Aylwin (Author) and Mula, Joseph (Author)
Journal TitleAsian Golf Monthly
Number of Pages4
Year2003
Place of PublicationSingapore
Abstract

This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.

ANZSRC Field of Research 2020350405. Sport and leisure management
380199. Applied economics not elsewhere classified
350608. Marketing theory
Byline AffiliationsRichtone Worldwide Hong Kong, China
University of South Australia
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