Strategy diversity in Australian family owned businesses: impact of environment induced constraints

Edited book (chapter)

Moores, Ken and Mula, Joe. 2011. "Strategy diversity in Australian family owned businesses: impact of environment induced constraints." Moores, Ken and Craig, Justin B. (ed.) Understanding family enterprise: a book of readings. Gold Coast, Australia. Bond University Press. pp. 309-319

Chapter Title	Strategy diversity in Australian family owned businesses: impact of environment induced constraints
Book Chapter Category	Edited book (chapter)
ERA Publisher ID	1360
Book Title	Understanding family enterprise: a book of readings
Authors	Moores, Ken (Author) and Mula, Joe (Author)
Editors	Moores, Ken and Craig, Justin B.
Page Range	309-319
Series	Colloquium Series
Chapter Number	19
Number of Pages	11
Year	2011
Publisher	Bond University Press
Place of Publication	Gold Coast, Australia
ISBN	9780980618747
Abstract	Contingency theory studies are based on the notion that organizational effectiveness is a product of an appropriate matching between internal organizational characteristics and the demands created by elements of their context. Specifically, environmental uncertainty has been found to influence the strategies of firms. Adopting such a contingency approach this study explores how perceived environmental uncertainty (PEU) affects strategic choices and how these vary at different stages of the firm's life cycle in a sample of Australian family owned firms. The results reveal that family owned businesses pursue a mixture of strategies although they tend to favour product differentiation strategies over cost leadership ones.
Keywords	family business; family company; success rate; QIDC
ANZSRC Field of Research 2020	350208. Investment and risk management
	350716. Small business organisation and management
	350711. Organisational planning and management
Public Notes	Chapter 19. Copyright Ken Moores and Justin B. Craig, 2011. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means electronic, photocopying, recording or otherwise, without the prior written permission of the publisher. The chapter was previously published as Moores, K., & Mula, J. M. (1998). Strategic diversity in Australian family owned business. Bond Management Review, 5(2),25-33. © Copyright Bond University School of Business, 1998.
Byline Affiliations	Bond University
	School of Accounting, Economics and Finance
Institution of Origin	University of Southern Queensland

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Strategy diversity in Australian family owned businesses: impact of environment induced constraints

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