Post-structuralism
Edited book (chapter)
Chapter Title | Post-structuralism |
---|---|
Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 3172 |
Book Title | Encyclopedia of consumer culture |
Authors | |
Author | Hourigan, Daniel |
Editors | Southerton, Dale |
Page Range | 1132-1137 |
Number of Pages | 6 |
Year | 2011 |
Publisher | SAGE Publications Ltd |
Place of Publication | Thousand Oaks, CA. United States |
ISBN | 9780872896017 |
9780412994248 | |
Digital Object Identifier (DOI) | https://doi.org/10.4135/9781412994248.n422 |
Abstract | As regards the study of consumers and the consumption of everyday culture, post-structuralism signifies a significant departure from the structuralist analyses that it succeeded. Whereas in a structuralist analysis of consumption the patterns of consumption are ascertained through the revelation of some deep structure, in post-structuralist analyses of consumption, emphasis is placed on the minutiae of socially produced meanings, habits, practices, and normative common sense that govern consumption. Indeed, a post-structuralist analysis of consumers will necessarily place emphasis on the position of the consumer as a 'subject' who is endlessly reconstructed by his or her particular historical, social, and cultural environs. For consumption, post-structuralism meant that the consumer, advertiser, marketer, seller, retailer, or producer could no longer be considered in a static, autonomous, and decontextualized way as per structuralism. Post-structuralism is the label given to a loose collective of thinkers and theories that originated in continental Europe. |
Keywords | marketing; consumers; advertising |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
500319. Poststructuralism | |
350608. Marketing theory | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q29q7/post-structuralism
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