Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective

Article

Aila, Fredrick O., Oima, David, Ochieng, Isaac, Ojera, Patrick B. and Odera, Odhiambo. 2012. "Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective." Research on Humanities and Social Sciences. 2 (6), pp. 240-250.
Article Title

Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective

Article CategoryArticle
AuthorsAila, Fredrick O., Oima, David, Ochieng, Isaac, Ojera, Patrick B. and Odera, Odhiambo
Journal TitleResearch on Humanities and Social Sciences
Journal Citation2 (6), pp. 240-250
Number of Pages11
Year2012
Place of PublicationNew York, United States
Web Address (URL)http://www.iiste.org/Journals/index.php/RHSS/issue/view/352
Abstract

This paper presents a methodological perspective to the construction and validation of consumer attitudes on
biosecurity principles. Four biosecurity principles are reviewed with regard to indigenous chicken production and
consumption. Using Fishbein Multi-Attribute Model, the four principles are translated into a psychometric construct
to measure consumer attitudes. A 74-item 7-point Likert scale is constructed. The study proposes a procedure to
validate the construct. This includes conducting a pilot study to gather primary data, summarizing the data, testing
inter-item validities, and performing factor analysis to measure construct validity among others. The study sets a
methodological perspective that researchers, government agencies, international organizations and donors can use to
measure consumer attitudes on biosecurity principles for indigenous chicken.

Keywordsscale construction, scale validation, consumer attitudes, biosecurity principles, indigenous chicken
ANZSRC Field of Research 2020319999. Other biological sciences not elsewhere classified
350602. Consumer-oriented product or service development
Public Notes

Open access journal.

Byline AffiliationsMaseno University, Kenya
Egerton University, Kenya
School of Accounting, Economics and Finance
Institution of OriginUniversity of Southern Queensland
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