Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model

Paper


Sit, Jason and Merrilees, Bill. 2005. "Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Paper/Presentation Title

Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model

Presentation TypePaper
AuthorsSit, Jason (Author) and Merrilees, Bill (Author)
EditorsPurchase, Sharon
Journal or Proceedings TitleProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005)
Number of Pages9
Year2005
Place of PublicationFremantle, Western Australia
ISBN064645546X
Web Address (URL) of Paperhttp://www.anzmac.org/conf2005
Web Address (URL) of Conference Proceedingshttp://anzmac2005.conf.uwa.edu.au
Conference/EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Event Details
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries
Parent
ANZMAC Conference
Event Date
05 to end of 07 Dec 2005
Event Location
Fremantle, Australia
Abstract

Entertainment consumption is a common activity in the shopping centre environment. However, very little research (e.g. Parsons, 2003; Sit, Merrilees and Birch, 2003) has
examined the concept of entertainment consumption in the shopping centre context. Hence, this conceptual paper presents a research model which aims to understand shopper satisfaction with entertainment consumption. The proposed model is an extension of the recent work conducted by Sit, Merrilees and Grace (2003). The model comprises five key constructs, namely hedonic motives, functional evaluation, affective evaluation, overall satisfaction, and
behavioural loyalty. Relationships between these constructs are discussed, together with research propositions, which will be empirically tested in future research. Research
implications of the conceptual model are presented.

Keywordsshopping centre; image; hedonic consumption; consumer satisfaction
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
350606. Marketing research methodology
350605. Marketing management (incl. strategy and customer relations)
Public Notes

Copyright retained by author.

Byline AffiliationsSchool of Management and Marketing
Griffith University
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