Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model
Paper
Paper/Presentation Title | Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model |
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Presentation Type | Paper |
Authors | Sit, Jason (Author) and Merrilees, Bill (Author) |
Editors | Purchase, Sharon |
Journal or Proceedings Title | Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005) |
Number of Pages | 9 |
Year | 2005 |
Place of Publication | Fremantle, Western Australia |
ISBN | 064645546X |
Web Address (URL) of Paper | http://www.anzmac.org/conf2005 |
Web Address (URL) of Conference Proceedings | http://anzmac2005.conf.uwa.edu.au |
Conference/Event | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries |
Event Details | Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries Parent ANZMAC Conference Event Date 05 to end of 07 Dec 2005 Event Location Fremantle, Australia |
Abstract | Entertainment consumption is a common activity in the shopping centre environment. However, very little research (e.g. Parsons, 2003; Sit, Merrilees and Birch, 2003) has |
Keywords | shopping centre; image; hedonic consumption; consumer satisfaction |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350606. Marketing research methodology | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | Copyright retained by author. |
Byline Affiliations | School of Management and Marketing |
Griffith University |
https://research.usq.edu.au/item/9x8w9/understanding-satisfaction-formation-of-shopping-mall-entertainment-seekers-a-conceptual-model
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