Web portals as an exemplar for tourist destinations
Edited book (chapter)
Chapter Title | Web portals as an exemplar for tourist destinations |
---|---|
Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 2177 |
Book Title | Encyclopedia of portal technologies and applications |
Authors | Rowe, Michelle (Author), Pease, Wayne (Author) and McLeod, Pauline (Author) |
Editors | Tatnall, Arthur |
Page Range | 1157-1160 |
Number of Pages | 4 |
Year | 2007 |
Publisher | IGI Global |
Place of Publication | Hershey, PA. United States |
ISBN | 9781591409892 |
9781591409908 | |
Web Address (URL) | http://www.igi-pub.com/reference/details.asp?id=6716 |
Abstract | Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region. The evolution of the Margaret River Tourism Association |
Keywords | collaborative commerce; c-commerce; collaborative networks; electronic commerce; e-commerce; portal; small and medium tourism enterprises; SMTEs; social identity |
ANZSRC Field of Research 2020 | 359999. Other commerce, management, tourism and services not elsewhere classified |
460905. Information systems development methodologies and practice | |
350804. Tourism marketing | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Edith Cowan University |
Faculty of Business | |
Queensberry Information Technologies, Australia |
https://research.usq.edu.au/item/9y431/web-portals-as-an-exemplar-for-tourist-destinations
2019
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