Web portals as an exemplar for tourist destinations

Edited book (chapter)


Rowe, Michelle, Pease, Wayne and McLeod, Pauline. 2007. "Web portals as an exemplar for tourist destinations." Tatnall, Arthur (ed.) Encyclopedia of portal technologies and applications. Hershey, PA. United States. IGI Global. pp. 1157-1160
Chapter Title

Web portals as an exemplar for tourist destinations

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2177
Book TitleEncyclopedia of portal technologies and applications
AuthorsRowe, Michelle (Author), Pease, Wayne (Author) and McLeod, Pauline (Author)
EditorsTatnall, Arthur
Page Range1157-1160
Number of Pages4
Year2007
PublisherIGI Global
Place of PublicationHershey, PA. United States
ISBN9781591409892
9781591409908
Web Address (URL)http://www.igi-pub.com/reference/details.asp?id=6716
Abstract

Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.

The evolution of the Margaret River Tourism Association
and its coordination of tourism in the region culminating in the portal as it is today, suggest that the role of a champion, community, social identity, and collaborative behaviour are important to successful destination marketing. These factors have been identified earlier in this publication as being important antecedents to collaborative commerce (ccommerce) of which this portal is an example.

Keywordscollaborative commerce; c-commerce; collaborative networks; electronic commerce; e-commerce; portal; small and medium tourism enterprises; SMTEs; social identity
ANZSRC Field of Research 2020359999. Other commerce, management, tourism and services not elsewhere classified
460905. Information systems development methodologies and practice
350804. Tourism marketing
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsEdith Cowan University
Faculty of Business
Queensberry Information Technologies, Australia
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