e-Commerce and small business in regional Australia
Edited book (chapter)
Chapter Title | e-Commerce and small business in regional Australia |
---|---|
Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 2177 |
Book Title | Encyclopedia of developing regional communities with information and communication technology |
Authors | Pease, Wayne (Author) and Rowe, Michelle (Author) |
Editors | Marshall, Stewart, Taylor, Wal and Yu, Xinghuo |
Page Range | 227-232 |
Number of Pages | 5 |
Year | 2006 |
Publisher | IGI Global |
Place of Publication | Hershey, PA, United States |
ISBN | 1591405750 |
Web Address (URL) | http://www.idea-group.com/reference/details.asp?id=4460 |
Abstract | [Abstract]: E-commerce is argued to benefit small and medium enterprises (SMEs) particularly if it is embedded in the business’ strategy. Yet SMEs tend to adopt e-commerce ‘just by chance’ or in a causal manner which tends to be operational rather than strategic. This is especially the case for SMEs in rural and regional areas of Australia. This article looks at adoption enablers and barriers, and explores these issues via a case study of a regional SME located in the Wide Bay region of Australia. It is argued that education, strategic vision and a realization of the role e-commerce has for growth, expansion and changed business practices and models are necessary for SMEs to effectively adopt and accept the day-to-day use of e-commerce as a standard business tool. |
Keywords | SMEs, ecommerce, ebusiness, Wide Bay |
ANZSRC Field of Research 2020 | 460507. Information extraction and fusion |
350716. Small business organisation and management | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Faculty of Business |
Edith Cowan University |
https://research.usq.edu.au/item/9xx65/e-commerce-and-small-business-in-regional-australia
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