Factors affecting take-up of electronic commerce by small and medium enterprises (SMEs) in the regional community of Hervey Bay, Australia

Paper


Pease, Wayne and Rowe, Michelle. 2003. "Factors affecting take-up of electronic commerce by small and medium enterprises (SMEs) in the regional community of Hervey Bay, Australia." Cooper, Russel and Madden, Gary (ed.) International Telecommunications Society's Asia-Australasia Regional Conference 2003: M-Business, E-Commerce and the Impact of Broadband on Regional Development and Business Prospects . Perth, Australia 22 - 24 Jun 2003 Perth, Australia.
Paper/Presentation Title

Factors affecting take-up of electronic commerce by small and medium enterprises (SMEs) in the regional community of Hervey Bay, Australia

Presentation TypePaper
AuthorsPease, Wayne (Author) and Rowe, Michelle (Author)
EditorsCooper, Russel and Madden, Gary
Journal or Proceedings TitleProceedings of the International Telecommunications Society's Asia-Australasia Regional Conference 2003
Number of Pages11
Year2003
Place of PublicationPerth, Australia
ISBN0646424939
Conference/EventInternational Telecommunications Society's Asia-Australasia Regional Conference 2003: M-Business, E-Commerce and the Impact of Broadband on Regional Development and Business Prospects
Event Details
International Telecommunications Society's Asia-Australasia Regional Conference 2003: M-Business, E-Commerce and the Impact of Broadband on Regional Development and Business Prospects
Event Date
22 to end of 24 Jun 2003
Event Location
Perth, Australia
Abstract

E-commerce is considered to provide substantial benefits to business, including SMEs (Small and Medium Enterprises), largely via improved efficiencies and raised revenue, as well as the creation of opportunities for new businesses. It enables new ways of working to emerge as organisations face the future and embrace the notion of the 'new economy'. A range of factors both internal and external to SMEs have been cited as the main reasons for their reluctance to adopt e-commerce. These will be briefly detailed in this paper. These barriers need to be addressed before SMEs become active participants in ecommerce. A number of initiatives have been introduced in an attempt to bring this about, largely sponsored by government as it actively strives to increase awareness and facilitate the adoption of e-commerce. A clear example of this is seen in investments in the promotion of e-commerce in Australia, for example, via the Networking the Nation project, and the extensive provision of infrastructure by Telstra Country Wide throughout regional Australia. This paper serves to examine the position of SMEs in relation to e-commerce in an exploratory manner by way of three case studies involving SMEs located in a regional area in Queensland, Hervey Bay. The paper will identify the factors leading to their adoption of e-commerce and its impact on each business. It is acknowledged that external factors with respect to the macro-environment, especially in terms of the Hervey Bay region, as well as availability of information and communications technologies (ICT) infrastructure need to be addressed, and these will be dealt with in this paper.

Keywordsinformation and communications technologies; ICT; electronic commerce; Hervey Bay; small and medium enterprises; SMEs
ANZSRC Field of Research 2020460507. Information extraction and fusion
440701. Communications and media policy
359999. Other commerce, management, tourism and services not elsewhere classified
Public Notes

No evidence of copyright restrictions.

Byline AffiliationsFaculty of Business
School of Management and Marketing
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