Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia
Paper
Paper/Presentation Title | Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia |
---|---|
Presentation Type | Paper |
Authors | Pease, Wayne (Author) and Rowe, Michelle (Author) |
Editors | Geursen, G., Kennedy, R. and Tolo, M. |
Journal or Proceedings Title | Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2003) |
ERA Conference ID | 76596 |
Number of Pages | 7 |
Year | 2003 |
Place of Publication | Melbourne, Australia |
ISBN | 0868039829 |
Web Address (URL) of Paper | http://anzmac.info/conference/2003/papers/EI22_peasew.pdf |
Conference/Event | ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution |
ANZMAC Conference | |
Event Details | ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C |
Event Details | ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution Parent ANZMAC Conference Event Date 01 to end of 03 Dec 2003 Event Location Adelaide, Australia |
Abstract | Many variables can influence the likelihood of innovation adoption. Analysis of these variables suggests that further research needs to be conducted to better understand the process of adoption. This paper explores the issues that influence the diffusion of innovation as it relates to the adoption of e-commerce by Small and Medium Enterprises (SMEs) particularly in regional areas. While it is generally accepted that the strategic use of Information Technology (IT) is vital in the marketplace, SMEs, especially those in regional Australia, are lagging behind. The paper examines existing theory as it pertains to the diffusion of innovation from the perspective of regional SMEs. A research study is outlined to identify the causal factors responsible for this lack of uptake of IT. It is critical to understand such factors so that steps can be taken to redress this inequity and positively influence the acceptance and use of IT innovations in SMEs in regional Australia. An empirical investigation is planned to explore this diffusion and the slow rate of uptake by SMEs. This investigation will use a survey, preceded by focus groups, to uncover factors influencing the adoption or non adoption of IT innovations by SMEs. |
Keywords | small and medium enterprises; SMEs; regional Australia; electronic commerce |
ANZSRC Field of Research 2020 | 460507. Information extraction and fusion |
350716. Small business organisation and management | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | Faculty of Business |
School of Management and Marketing |
https://research.usq.edu.au/item/9xx57/diffusion-of-innovation-the-adoption-of-electronic-commerce-by-small-and-medium-enterprises-smes-in-regional-australia
Download files
Published Version
Pease_Rowe_ANZMAC2003_PV.pdf | ||
File access level: Anyone |
Accepted Version
ANZMAC.pdf | ||
File access level: Anyone |
2195
total views1672
total downloads1
views this month0
downloads this month