Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia

Paper

Pease, Wayne and Rowe, Michelle. 2003. "Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.

Paper/Presentation Title	Diffusion of innovation - the adoption of electronic commerce by small and medium enterprises (SMEs) in regional Australia
Presentation Type	Paper
Authors	Pease, Wayne (Author) and Rowe, Michelle (Author)
Editors	Geursen, G., Kennedy, R. and Tolo, M.
Journal or Proceedings Title	Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2003)
ERA Conference ID	76596
Number of Pages	7
Year	2003
Place of Publication	Melbourne, Australia
ISBN	0868039829
Web Address (URL) of Paper	http://anzmac.info/conference/2003/papers/EI22_peasew.pdf
Conference/Event	ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution
	ANZMAC Conference
Event Details	ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C
Event Details	ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution Parent ANZMAC Conference Event Date 01 to end of 03 Dec 2003 Event Location Adelaide, Australia
Abstract	Many variables can influence the likelihood of innovation adoption. Analysis of these variables suggests that further research needs to be conducted to better understand the process of adoption. This paper explores the issues that influence the diffusion of innovation as it relates to the adoption of e-commerce by Small and Medium Enterprises (SMEs) particularly in regional areas. While it is generally accepted that the strategic use of Information Technology (IT) is vital in the marketplace, SMEs, especially those in regional Australia, are lagging behind. The paper examines existing theory as it pertains to the diffusion of innovation from the perspective of regional SMEs. A research study is outlined to identify the causal factors responsible for this lack of uptake of IT. It is critical to understand such factors so that steps can be taken to redress this inequity and positively influence the acceptance and use of IT innovations in SMEs in regional Australia. An empirical investigation is planned to explore this diffusion and the slow rate of uptake by SMEs. This investigation will use a survey, preceded by focus groups, to uncover factors influencing the adoption or non adoption of IT innovations by SMEs.
Keywords	small and medium enterprises; SMEs; regional Australia; electronic commerce
ANZSRC Field of Research 2020	460507. Information extraction and fusion
	350716. Small business organisation and management
	359999. Other commerce, management, tourism and services not elsewhere classified
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	Faculty of Business
	School of Management and Marketing

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