Regional tourist destinations - the role of information and communications technology (ICT) in collaboration amongst tourism providers

Paper


Pease, Wayne, Rowe, Michelle and Cooper, Malcolm. 2005. "Regional tourist destinations - the role of information and communications technology (ICT) in collaboration amongst tourism providers." Cooper, Russel, Madden, Gary and Lloyd, Ashley (ed.) ITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005). Perth, Australia 28 - 30 Aug 2005 Perth, Australia.
Paper/Presentation Title

Regional tourist destinations - the role of information and communications technology (ICT) in collaboration amongst tourism providers

Presentation TypePaper
AuthorsPease, Wayne (Author), Rowe, Michelle (Author) and Cooper, Malcolm (Author)
EditorsCooper, Russel, Madden, Gary and Lloyd, Ashley
Journal or Proceedings TitleConference Proceedings - ICT Networks - Building Blocks for Economic Development
Number of Pages14
Year2005
Place of PublicationPerth, Australia
ISBN0646451898
Conference/EventITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005)
Event Details
ITS Africa-Asia-Australasia Regional Conference - ICT Networks - Building Blocks for Economic Development (2005)
Event Date
28 to end of 30 Aug 2005
Event Location
Perth, Australia
Abstract

The tourism industry can be seen as one of the first business sectors where business functions are almost exclusively using information and communications technologies (ICT). This has impacted on the way in which regional tourism destinations are promoted. The method of promoting regions via the development of regional tourist destination websites or portals using Internet technologies is increasingly being adopted both in Australia and around the world.
This paper investigates whether this approach is the most effective to achieve increased awareness and subsequent visitation of a region. Are there other ways to achieve a similar outcome? One such alternative is via a bottom up approach achieved through co-opetition or collaboration established within the group of local tourism industry operators. This cooperative networking is made possible via the use of ICT to facilitate the establishment of virtual business networks amongst tourism operators in a local community, cascading into an informal secondary tourism network within that region.
In many Australian regional areas the tourism bureau has been the key node for local tourism, but this structure has been fraught with many problems. Little is known about their effectiveness in delivering services to local small and medium tourism enterprises (SMTEs). The role of tourism bureaus in local tourism networks is changing and a study of this dynamic is provided here as an example of the interaction between top down and bottom up approaches.
Published case studies from around the world are considered demonstrating alternative approaches to using ICT to promote a region and communicate with potential visitors. Future empirical research is required to more fully understand the effectiveness of the different approaches.

Keywordsregional tourism industry, information and communication technology, tourist providers
ANZSRC Field of Research 2020350899. Tourism not elsewhere classified
359999. Other commerce, management, tourism and services not elsewhere classified
Byline AffiliationsFaculty of Business
Edith Cowan University
Ritsumeikan Asia Pacific University, Japan
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