E-commerce and small and medium eenterprises (SMEs) in regional communities

Paper

Pease, Wayne and Rowe, Michelle. 2003. "E-commerce and small and medium eenterprises (SMEs) in regional communities." Chartered Institute Of Marketing Conference (CIM 2003). Sydney, Australia 20 - 22 Aug 2003 Sydney.
Paper/Presentation Title

E-commerce and small and medium eenterprises (SMEs) in regional communities

Presentation TypePaper
AuthorsPease, Wayne (Author) and Rowe, Michelle (Author)
Journal or Proceedings TitleThe Future of Marketing with Particular Reference to Asia and the Antipodes
Number of Pages9
Year2003
Place of PublicationSydney
ISBN0616421719
Conference/EventChartered Institute Of Marketing Conference (CIM 2003)
Event Details
Chartered Institute Of Marketing Conference (CIM 2003)
Event Date
20 to end of 22 Aug 2003
Event Location
Sydney, Australia
Abstract

[Abstract]: E-commerce is considered to provide substantial benefits to business, including SMEs (Small and Medium Enterprises), largely by way of improving efficiencies and raising revenue. It also offers the creation of opportunities for new businesses. Yet the rate of adoption of e-commerce by SMEs in Australia has been slower than anticipated. The competitive nature of business requires that organisations, especially SMEs, develop and sustain any possible competitive advantage. Increasingly this requires that the tools of e-commerce not just enable electronic transactions to occur, but also to transform internal systems and help build relationships with customers. Despite this, these benefits are not being realised due to the lower than expected adoption rate.
These issues are discussed generally and then developed in an exploratory manner by way of three case studies
of SMEs located in Hervey Bay, a regional area in Queensland. They range from an organisation offering
tourist services online, a niche provider creating and commissioning commercial art, and a multi-media firm.
The purpose of investigating these SMEs is to identify the factors leading to their adoption of e-commerce, their
use of e-commerce and to consider the success or otherwise of these businesses as a consequence. This is an ongoing
research project.

KeywordsSMEs, small and medium enterprises, electronic commerce, Hervey Bay
ANZSRC Field of Research 2020460507. Information extraction and fusion
350716. Small business organisation and management
359999. Other commerce, management, tourism and services not elsewhere classified
Byline AffiliationsFaculty of Business
School of Management and Marketing
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